Just about anyone who buys a laser etching machine is impressed with how versatile it can be. The engraving speed, especially compared with the speed of rotary engravers, and the flexibility it gives them when creating images and copies of photographs can be exceptionally impressive. The latest software programs allow them to use their familiar graphic software programs to draw and create designs, also making the entire process much more user-friendly.
Many first-time buyers often require large format laser systems, and even those are much more user-friendly than in the past. This adds the capability of being able to increase production, adding additional value that a large format system offers.
Once first-time laser buyers have become familiar with their new laser equipment, many often find themselves thinking that they should have purchased a larger system or one with more power or perhaps a larger table. This is because once they become familiar with the advantages in their particular application; they realize that their production could easily have increased if they had only considered a more expensive option. This is why nearly all manufacturers tell their customers that they should purchase the most powerful model they can afford and they won’t regret it.
The user’s ability to be creative becomes an enormous advantage in laser engraving. Buyers are initially motivated by the prospect of being imaginative in their creations. When they begin using a laser etching machine, their creativity is spurred to the point that they need to know more and more about the applications and possibilities of their new system.
A key to a new buyer’s success in laser engraving is to learn first-hand how to become an expert at using the technology. It’s very important to understand how speed, power and DPI settings relate to each other and how the settings affect the final quality of the product.
Another important consideration is to know your local competition and what you are strong or weak at so you can be a success in the laser engraving business. Also, it’s also beneficial to be flexible in taking on jobs. On many projects, when you do exceptionally good work on a small or complex job that a customer first brings you, it can easily lead to easier and more profitable jobs with them in the future after you’ve earned their trust.
As the laser engraving industry moves forward into the future, first-time buyers need to realize that the key to profitability is in customization and personalization. Lasers are a major technology in the broad-based personalized product market as they can take a customer’s vision and reproduce it on an engraved item and bring that vision to life. This allows for a higher profit margin because the value of the item has such a personal connection with the customer.
First-time laser buyers will be impressed with the versatility and speed of a laser etching machine, and those benefits will be a major force in determining their future success in the business world.
About the Author:
Erryn is the digital business manager for The Needham Group of companies, with a wealth of knowledge in laser marking systems, amongst many other things, he has decades of experience in online development, business analysis and management. In his spare time, he likes to find out how things work and looks to improve them, from vehicles to electronics or even musical instruments.