The battle between Producers with the multiplex on the revenue sharing system of 50:50 is taking a new turn, Aamir Khan has now gone a step ahead. He has even offered to clean toilets in single screen theaters and make them hygienic enough to attract audiences.
This drastic step comes in the light of current situation in the industry where producers may well abandon multiplexes and release their films only in single screen properties if the stand off with multiplexes persists.
"I was literally shocked when I heard that. For someone like Aamir Khan to make a statement like this is a big enough message for all of us out here", says Vashu Bhagnani with whom Aamir shared this idea of his.
Aamir made this statement in light of Vashu’s production Kal Kissne Dekha which has been postponed due to the ongoing tussle with the multiplexes. A launch pad of Jackky Bhagnani and Vaishali Desai, this was the only film that was all set to be released and it’s promotion too had kick started before the strike was announced. .
"Both Aamir Khan as well as Shah Rukh Khan have been pillars of support for my film", says an emotionally charged Vashu, "While Aamir said that for industry’s sake, he would even be willing to clean toilets so that audiences could feel better about watching a film in the single screens, Shah Rukh said that he will publicly ask audience to show support for my film."
"In reciprocation, they too are going all out in the middle of their hectic schedules and showing such great solidarity. Both of them are sure that if multiplexes do not relent, they will march towards single screen theaters and invite public to watch films there. No one is expected to hold on for long and if need arises, films would soon start releasing only in single screens," he concludes.