Death is hot…not for the common multitudes but for the corporate personalities. The sad demise of celebrities paves them a way for milking money. Celebrities are the ultimate, sexiest and most glamorous brand endorsements. They gain more value and popularity after their death than they were alive.
Branding these popular guys as FMCG (Fast Moving Consumer Goods) icons, its money is showering all over there. The passing of these icons from sight to memory makes a great opportunity for brand specialists, who were in search of new prey like a vulture.
Michael Jackson, Cheguvera, Merlin Monroe were top in the chart as the best sellers after their death. In this time, media in a sense of both emotion and hawk eyed uses these icons to extract biggest pound of flesh from the vulnerable fan-base.
MJ sells nine million albums since death; these headlines are enough to boost the sales. However he is printed on T-shirts, tea mugs everywhere as possible by the sales promoters. Also his death news was viewed online by innumerable ones. Not only his achievements but also his debts were hot flashes for media.
The flamboyant Argentine political boy, Cheguvera, the first prey as the icon for branding movement. He was sensationalized in T-shirt business. His eyes were sparkled in many outfits as he looks. The youngsters decorated their chest with this hot leader and publicized among the college corridors and streets.
Merlin Monroe, the greatest Hollywood sex symbol ever, ignites public imagination in unimaginable way. Her images alone have grossed over 30billion dollar since her death.
Social sites like Twitter and face book are reported to be the first ones to break the news of MJ’s death.
New way of marketing, from death to brand icons makes resurrection for the dead ones and they live in alive mode among their fans mind and appearance.