Running a website is a very demanding task, and it requires a lot of dedication. There are numerous things that one has to think about in order to create a website that can attract a lot of viewers or customers, depending on the niche. Attracting traffic is probably one of the hardest tasks to achieve. Of course, this should be done only after the basic website building blocks are put together. Awesome guys from Wix were kind enough to create an awesome video which covers all the steps on how to build a high quality and well optimized website.
1. Focus on content
This is an important part of your website. It is actually going to be the most important element of your marketing strategy and is going to attract a lot of visitors to your website. It is very important to create content that carries a lot of value for your visitors. There is one important fact about content creation – it is extremely important to stay active.
Search engines take this as an important factor when ranking a website. This is the part you can experiment with, but creating three posts per week is a nice starting point. After looking at the metrics, you should start adding more content, more often. After a period of two months, the data will clearly show the effects of your content creation strategy.
Following this trend will give you a perfect insight into how much and which type of content you should create on your website.
2. Social media presence
Being present on social media is tremendously important nowadays. There are billions of people on a variety of social media networks. What is important is to know where to be present. If you are running an online store that sells clothes, your goal should be to reach out to social media networks that are more oriented towards image sharing.
This means that you should rely on networks such as Instagram, Pinterest, Tumblr and Flickr. All these should be connected with your website’s Facebook page, where you could also share content from your website. By doing this, you will see immediate positive results, because people who have a strong presence on image-based social networks behave in a much different manner than those who use Facebook, Google+ and LinkedIn.
On the other hand, if you are someone who wants to review products, a much greater focus should be placed on high quality content, which should be unbiased, with an accent on creating video material for your visitors. Placing videos on YouTube or Vimeo video services is certainly the right move; video material is far more engaging, as it can save time for the visitor.
It all depends on the goals of your website. The better the content, more time the visitor spends on the website.
3. Mailing list
Quality content is going to ensure that the user eventually comes back to your website, but if you want to increase the frequency of returning visits, establishing a mailing list is the perfect way to go. The main reason for this is the fact that we are all entangled in numerous daily activities and not many people remember returning to your website.
However, if the user is really interested in what you are offering, it is vital that you give the user a chance to leave his or her email for reminders and additional information you might provide for them over the course of time. Sending interesting emails, which contain useful information for your visitor provides numerous benefits when it comes to increasing the amount of traffic on your website.
Over time, especially if you offer real quality, the mailing list becomes a strong user base of people who will always find the time to listen to what you have to say and offer to them. This is an essential step for creating a strong foundation for your website.
These are the best ways to conduct a successful marketing campaign, which is going to bring a lot of traffic to your website. Remember that, in this sea of websites that are out there today, it is very important to show some sort of uniqueness. Out of all things, the most important point is to offer the best service, product and content for your visitors. The rest is going to work itself out; people love quality, and that is what you should be aiming for.