Email subscribers are the bottom line of online businesses. We are all aware of the fact that we need them, and we all have the specific ideas on how to get them: pop-up forms, special reports, internet radio shows, free eBooks, and ethical bribes. But if you really desire to have an incredible conversion rate, you should look deeper into the mind of an email subscriber to get them subscribe to your email list. You should find the reason why they decide to hand over their e-mail address to complete strangers.
Certainly, people hand over their e-mail addresses at all times. Every day, people use their email to sign up for forum accounts, blog subscriptions and so on. But have you have thought about what’s going on in a person’s mind when they’re deciding to sign-up for something? More important, do you know what logic or emotion that prevents them from signing up? To get more people subscribe to your email list, you need to understand the mindset of a subscriber. Here are some of the things that you need to know:
Make Them Feel Comfortable About Your Blog
Humans are obsessed being with groups, and we need this. We join sporting teams, make families, and get married, and these are essential things to keep in mind when thinking about the email subscribers. When a person is on your website or blog and is thinking about giving their email address, the first thing that they’re thinking is whether they’re along in doing so. Has someone else gone first before them? Are they signing up for a website or blog that’s too passé r too old? This kind of sensation is called the social proof, and it’s an adamant tool.
Fake it Till You Make it
To get more people subscribe to your email list, when you are just starting out, you need to look like bigger in subscriber numbers. When your business is slow, you need to look like busy. In addition to that, your visitors also need to see that the other subscribers have confirmed their decision to join your website or professional blog. Until you present them that in many different ways, you’re going to lose a lot of potential subscribers.
If you haven’t got a significant number of subscribers to be shown yet, you can try doing one or several of these instead:
Use testimonials in your website’s sign-up area – to get more subscribers to your email list, try showing people what others are saying about becoming your subscriber. This is effective especially if you can have a testimonial from someone who is greatly respected in the industry. Don’t leave your testimonial on the testimonials page, but place them where people can easily see them. The is one the best tactic most of the marketers use for effective email marketing.
If you have a big number of subscribers, show off – if you got lots of comments, testimonials or subscribers, be sure to place them at the top of your posts. If the number of your site’s monthly visits is impressive, make it prominent. If you have got huge twitter following, highlight it. Those big numbers can immediately help the new email list subscribers to feel like they’re becoming part of a massive group.
In your call-to-action, you should talk about why signing-up would mean becoming a part of a high-class or exclusive community. Being part of a group is good, but being part of a group that people don’t know is even better.