Global Sun Solutions: Canadians will likely set new records for online shopping this festive season after arriving late to the e-commerce party.
According to Global Sun Solutions, Canadians may have arrived somewhat late to the e-commerce party but this festive season, they will likely set new records for online shopping as traditional retail in the country changes to reflect more mobile purchases.
15% of all retail sales in the United Kingdom are made online while in the United States, 9% of retail transactions are conducted online but Canada is at 6%.
“Though Canadians have been slower to adopt the new online shopping dynamic, they’re catching up fast with the percentage of retail sales conducted online in the country set to reach 10% within 5 years,” said Steven Aaron, Vice President at Global Sun Solutions. “There’s also evidence to suggest that where once most online shopping was done by a younger demographic, now older consumers are embracing the concept,” Aaron added.
In common with other countries like the UK, Singapore and Germany where the uptick in activity online has meant a revival in the fortunes of national mail carriers, Canada’s Canada Post reports that there has been an upsurge in demand for its logistics from e-commerce. It expects to deliver 20% more parcels this festive season.
“Although consumers must shoulder some of the blame for the relatively slow uptake of e-commerce in Canada, the country’s retailers played a significant part because they took far too long to adapt to online trends,” said Aaron.
Some 40% of the money Canadians spend online is spent with foreign retailers because Canada’s retailers simply haven’t made the choices available.
Global Sun Solutions says that its forthcoming conviction buy list of its top 10 best e-commerce stocks for 2015 will include two Canadian retailers that it expects to perform very strongly in the coming years.
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