Global Sun Solutions: Amazon.com, the world’s biggest online retailer, is apparently planning to open its first ever bricks & mortar store.
Shenzhen, China – Global Sun Solutions: Online retail pioneer and world’s largest online retailer, Amazon.com is reportedly opening its first bricks & mortar store in Manhattan before Christmas. According to sources, the store will enable customers to return or exchange merchandise, pick up orders made online and, potentially, fulfil an additional role as a showroom for key Amazon products like the Kindle e-reader or the Fire smartphone.
If the store opens, as expected, before the festive shopping season, it will represent a milestone in the online retailer’s 20 year history.
“Despite the company’s wildly successful business model, it realizes that there are some consumers for whom the tactility of touching a product before purchasing certain items,” said Steven Aaron, Vice President at Global Sun Solutions. “There’s no suggestion that Amazon will be looking to open multiple sites but, if successful, there’s no reason why they couldn’t repeat the exercise elsewhere,” added Aaron.
Amazon has not made a formal announcement and will neither confirm nor deny its plans but, if true, it will join several smaller online retailers who have made forays into selling their goods and promoting their brands in physical stores.
Global Sun Solutions says it doesn’t a slew of online retailers to rush into opening bricks and mortar stores. “The cost advantages of online retailing are so compelling as to make physical stores on anything approaching a large scale illogical but a few stores perhaps with a focus on goods that customers like to feel, examine or try on first seems could make a lot of sense,” concluded Aaron.
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