No matter what type of business you are in, increasing your revenues while minimizing costs is vital to growing your business. When looking at ways to minimize expenses, business owners often view professional graphic design as an unjustifiable expense, and it is one of the first things they cut from their budget.
This is a big mistake. While you may think that you are saving money by using a cheap overseas alternative, using low quality graphic design services could end up costing you more money, and potentially make you lose your clients. Here are 5 ways good graphic design can help you grow your business:
Increase Your Brand Exposure
Your overall brand image starts with your logo and a high quality, clear design that is easily recognisable helps you to stand out from the competition and increase your brand exposure.
A good graphic designer will be able to create a logo for your business that will encapsulate your company’s vision and values, while also reflecting the quality of your product and services.
Having a consistent brand image throughout all of your communications will help your business become recognized and in turn build trust with your customers. This is done by creating designs on all marketing materials to maintain a consistent corporate identity. Examples of such marketing materials include brochures, letterheads, business cards and white papers. Also, your corporate identity extends to the digital space and can include items such as your email signature and social media profile photos.
A good graphic designer will be able to create a corporate identity package that displays consistent branding on all of your marketing materials.
Stops You From Wasting Money And Losing Clients
You only get one chance to make a good impression, and an unprofessional design will make your product offerings look bad. Potential customers will judge you on your design, whether you like it or not, so you can’t afford to use cheap graphics.
Also, if you plan on printing your design, using cheap graphics might cost you even more money. Since printing services have strict requirements on the format you submit, you may have to redo your design until it complies. A good graphic designer can help you avoid all of this.
Improve Your Conversion Rates
Graphic design and web design play a significant role in increasing the amount of sales that occur on a website. Simple changes to items such as the colour of a ‘buy now button’ or the layout of a web page can have large effects on the conversion rate of website visitors into buyers.
A skilled graphic designer and developer like Svitla systems web development services will have a good idea of what types of designs will convert well and can make recommendations for your design.
Saves You Time
If you’re a bootstrapping solopreneur, you may be tempted to do everything by yourself to save money. However, successful business owners delegate tasks that can be done better by others, and concentrate on the areas that they are uniquely capable at.
Unless you are professional graphic designer yourself, you need to consider whether it is worth the time investment to learn how to use graphic design software to create high quality and professional graphic designs. A skilled graphic designer can often finish a design much faster than if you were to do it yourself, leaving you with time to concentrate on areas that you know best.
A professional graphic designer can help you grow your business by increasing your brand exposure, building trust, minimizing your costs, improving conversion rates and saving you time.