Google tweaked nearly 500 changes in its algorithm to improve their search results and do away with content farms and spam websites. It is not new for Google to ring in changes to its algorithm, but this latest one seemed to tighten the reins on quality control rather stringently. It is commonly believed that search engine optimization (SEO) employs tactics to go around Google’s algorithm to get a good set of ranking for a website. Sometimes, the tactics turn grey when online merchants try to ape existing content or produce high number of contents that lack quality and clarity. Hence, firms like Convonix have to be thoroughly up to date with the antics of Google.
With an improved algorithm up and running, low-quality content pages are being pushed to the back while high quality content sites, such as those with original data, research analytics and meaningful insight, are being pushed to the top of the search results. Also, instead of finding multiple page results of basically the same link, Google will generate more relevant results devoid of link farms and worthless content.
This update has called for SEO marketers to look to three basic things:
1. Avoid reprocessed content: To copy and refurnish content may have been an easy trick of the trade, but now it calls for Search Engine Optimizers to look for fresh and quality-rich content.
2. Produce Unique Content: It pays to be interactive and informative in a unique way that, consequently, generates higher traffic and ranks.
3. Focus on overall development of a business: By directing SEO focus on developing the overall business outlook, such as through good HTML construction, relevant anchor text and title heads, balanced content and ad ratio etc, will add to a better overall experience will the business. This results in higher return rates and popularity of the business.