I’m a big fan of wine expert Gary Vaynerchuk’s book on social media”Crush it“, I bought it last year and even though I still can’t tell the difference between a red and white wine, the book was easy to read book was and for me it still is essential reading for social media enthusiasts.
However, one of the things I didn’t embrace was Vaynerchuk’s use of Tumblr.
I had nothing against Tumblr, but in 2010 I was just beginning to use the WordPress as blogging platform for KevinLockett.com , this is years after being a proud Bloggger user,where I still host my long running entertainment blog Music is My Soul.
I didn’t see the use of Tumblr at the time.
Recently, while I was re-organizing, I came across “Crush it” under a pile of books.
When I started re-reading it, not only did I find “Crush it” just as fresh as it was last year, but I found myself being even more intrigued by Vaynerchuk’s success with Tumblr blog Wine Library TV.
I decided right then that the next blog I was going to launch, Tumblr would be its destination; thus BFGuys.com or Black Friday 4 Guys was born.