Phone messaging is now a preferred mode of communication among adults and youngsters alike, and this indicates that it could be a powerful tool for a business. In the commonly used short code mechanism of messaging, many businesses or brands may share a common short code, and this would also require the service provider to get into an agreement with the mobile network operator that the number belongs to.
For a business that would prefer to own its own unique number, the long number or long code SMS that is also internationally accessible is a great option. It helps to establish a better connect with the customer, and as customers are the crux of any business, an improved interaction with them is the key to success. Here are some ways in which long code SMS could help business:
Helps cut costs: Long code SMS stands out as an attractive option due to a reduction in both set up cost and time. It is available internationally without having to negotiate separate agreements in each country, and by eliminating a lot of contracts and middlemen, it makes it much more cost-effective for a provider to run a mobile SMS based campaign.
Provides unique identity: As a long code SMS is the same as a 10 digit mobile number, it is possible to make a good first impression on the customer by choosing a catchy or memorable sequence. Though it could be argued that short codes could be easy to remember as well, the ease of using a number that a customer can save in the phone’s address book similar to any other contact is definitely a unique factor.
Improves customer interactions: Businesses can run a successful marketing campaign using long code as it makes it easier and more cost-effective to communicate with the end-user or customer. Polls, surveys and many other such activities can be availed of by using this service from long code providers in India. As it cuts costs not just for the provider, but for the customer as well, it could definitely prove to be a preferred medium for both.
Faster and wider coverage: Anyone who could send a text message could be reached through a long code SMS, and it therefore provides a wide and international coverage for a business to reach its customers. It also makes it easier to send a higher number of messages per second making it much more efficient than conventional messaging options.
If you are looking for a quick way to set up an effective channel of communication with the customer, long code SMS is definitely an option to look into. It helps businesses reach a range of customers including those who might be traveling internationally. Along with this powerful medium, some other useful solutions that help create a better connect with the customer are SMS to call, click to call and click to SMS solutions. It makes sense for a business to choose a provider that could provide them all these services as well along with that of long code SMS to achieve best results.
The opinion is of the Experts at Openhouse-Imimobile.com