The market for high end premium ethnic wear is growing in keeping with the growth of disposable incomes in the upwardly mobile economy of India. More and more people in India understand the importance of dressing well and keeping up with recent trends and Indian ethnic wear is always trending in the country. This growing demand is being recognized and met in the form of high end ethnic fashions by most retail brands and fashion houses in India. Men and women’s ethnic wear is effectively bringing in a huge part of the revenues in the sectors of garment manufacture and retailing. This growth has also led to heightened creativity and experimentation with ethnic wear by designers in India which is ultimately a benefit for the style conscious Indian buyer. Read further to know more about the market trends for high end ethnic wear for men and women in India and learn about some of the top names in the fashion industry making waves with great ethnic wear collections.
Ethnic Wear for Men
There has always been a market for ethnic wear for women but there has been a sea change in how Indian men approach fashion in this age. More and more men have taken a keen interest in fashion and the present generation is always well turned out. This has led to a renewed appreciation for Indian ethnic wear. The younger generation is truly experimenting with fashion and well clued in to the trends of the day and as mentioned before, there has been a growth in disposable income and as a result a growth in the demand for premium ethnic wear for men. This growth also means that some of India’s top designers are putting a significant amount of creativity in to coming up with the best ethnic wear collections for men. Prominent names in this field are Rohit Bal, Tarun Tahiliani, JJ Valaya, Raghuvendra Rathore and Sabyasachi Mukherjee.
Ethnic Wear for Women
The demand for premium ethnic wear for women has always been there but in the past ten years this demand has grown exponentially with the rise in disposable incomes in the country and the growing number of high income working women. Women are now experimenting with ethnic wear on a whole new level with indo-western fusion gowns, trendy kurtis, anarkali suits and cocktail sarees. Bollywood further feeds this frenzy for high fashion ethnic garments and retailers recognize the buying power of Indian women and hence are effectively targeting them with campaigns and promotions. The growth of the e-retail industry has also further contributed to the growth of the garment retail sector. This demand is also being met by the creatives and designers in India who are putting all their creative energy in to putting out exquisite collections of ethnic wear for women. Some of the known designers in this field are Sabyasachi Mukherjee, Ritu Kumar, JJ Valaya, Satya Paul, Manish Malhotra and Tarun Tahiliani.