There was an adage a while back, one dog was bragging to another how on the internet no one knows you are a dog. Funny as it may be, there is some truth to these words. When people look at you on your social network profiles, they’re not looking at the real you. They’re looking at what you want them to see. The same thing applies to the modern business. Your company’s website is its face and it is something potential clients will use to make a decision of whether to do business with you in the first place. This is why, the importance of quality web design for your business can’t be stressed enough.
Details That Make the Difference
When it comes to website design, there are many things to look out for. The theme is vital since it is the first thing people are going to notice when they access your site. Next, you need to pay attention to the style and font size. For example, if you lead a respectable business, the last thing you want is to use Comic Sans and you should probably go with Garamond. As for the size of the letters 16pt works just fine and is easy for the eyes. This is something your visitors are bound to notice, at least subconsciously.
Building in Right Platform
Now, even if your website is visually much better than those of your main competitors, all of this will be for nothing if you don’t make it functional. First of all, the response time must be low, since long load times are one of the main reasons for high shopping cart abandonment rates. As for the other functions your site will have at its disposal, this mostly depends on the platform you are using to design it. Here, your safest choices are either WordPress or Magento ecommerce platform, which is usually better suited for eCommerce.
Optimizing for Mobile Users
According to Google, since 2015, there are officially more web searches via mobile phones and tablets than via desktop computers. What this means is that any serious business website needs to take mobile users into consideration. Now, there are two ways to deal with this issue. The first and the most expensive method would be to have an app developed. This would, however, be impractical since there are three major operative systems you need prepare them for (android, iOS and Windows). On the other hand, you can just go ahead and optimize your website for mobile users.
Simpler is Usually Better
Finally, even though there might be many things you intend to show your visitors, sometimes it is best to keep things simple. First, having too much content on your website would mean slowing it down and we’ve already mentioned how this affects the shopping cart abandonment. Additionally, adding too much stuff to your website makes it too crowded, which, in turn, makes it less visually appealing. Needless to say, both of these things are something you should definitely avoid.
As you can see, there are many levels on which a website design can influence your visitors to do business with you. Because of this, you should take care of every aspect of its content and operation. The layout, the way it looks on mobile devices and even font size are all things that can make or break your business. You need to show them as much of your attention as these important issues deserve.