Blogging has become an integral part of Internet marketing and content strategies. Despite its growing importance, many of the business owners are still doubtful or unaware of the relevance of blogging when it comes to business promotions or online lead generation. That is why this article has been prepared for those who are still in the dark about blogging and its efficacies.
Why should you have a blog for your business?
It is natural to feel skeptical about something you have never tried before. You are already allocating a standard budget for SEO and marketing, why should spend more money on blogging? A well maintained blog can bolster your content marketing strategies significantly and give your brand a huge recognition on social media. There are many other advantages of blogging. Let’s take a look at a few of them.
- It helps to drive more traffic to your site
Increasing website traffic is one of the primary goals of online marketing. If you restrict the number of daily visitors to the people who already know you, you will never be able to generate more business leads than you already are. A good blog receives hundreds and even thousands of visitors every day, and some of those visitors even turn into conversion. Your business prospects are bound to get high with a steady stream of daily visitors.
There is the option of buying email list. This is a bit expensive, and sometimes illegal too. Marketing through paid ads is another expensive strategy, and the very second you stop promotions, the inflow of traffic stops too. That is why marketers are on the lookout for more creative and effective ways of increasing website traffic, and blogging seems to be on top of the list of solutions.
When you think from a technical standpoint, the blog helps you address a major issue. How many pages do you have on your site? How frequently do you update them? Google likes updated content. But when it comes to maintaining a website, changing webpage content every now and then is not feasible. This problem can be solved with a blog. Every time you publish a new post, it gets indexed by the search engines, and has better chances of showing up in search results. This is considered to be one of the most relevant organic SEO activity.
Blogging is also an ideal solution to let people discover you through social media. If visitors find your blog content useful, informative or entertaining, they will share it on social media platforms, and that will expose your website to a lot more people and potential leads than you can imagine now. That is why you must add social share buttons on your blog.
Quality blog content will keep you active on social media. Instead of making separate social media content, your blog itself can serve as a content repository for various platforms. Through this mindful and innovative way, blogging serves its primary purpose of bringing in more traffic to your website by working closely with social media and search engines.
- It helps to convert traffic into leads
Once you ensure that traffic is easily flowing into your website through the blog, next you have the golden opportunity to convert a significant amount of traffic into prospective leads. Just like each blog post you write converts into an indexed page, each post also brings in an opportunity to generate more leads. All you have to do is add a compelling call to action with every blog post for lead generation.
The call to action should be cleverly and naturally incorporated into your blog posts. The objective behind the CTA can be anything from signing up for free e-books, evaluation reports, white papers, free training, webinars etc. Through this CTA, you can urge the users to fulfill the action of your choice. This is a great lead generation tactic that can help you collect user info such as name and contact details. The process works in the following manner:
- A random visitor first comes to your site.
- They read through your informative post or a promotional content.
- They see a call-to-action with some offerings.
- They are taken to a landing page after they click on the call to action button.
- They fill up a form or sign up using their name, email address and/or phone number.
- They submit the information to receive the offer.
- You get the data in a structured format and use those contacts as leads.
If creating a blog is fast and easy, adding a call to action is a piece of cake! The trick lies in writing a great call to action that compels the visitors to perform the intended task. There are a few major reasons why blogs are identified as the best sources to attract internet marketing leads.
- Search engines now love blogs more than web pages to deliver their users the most updated content.
- Blog posts have a longer shelf life with evergreen content.
- It allows the users to easily share the most updated news and events.
- The blog will help you to establish your business in a niche field.
- It let you engage openly and deeply with customers.
However, you cannot expect all your readers to be converted into leads. Through analytics software, you can keep a track of visitor-to-lead conversion rate to identify what works, and then you can set benchmarks accordingly to improve results.
- Blog helps to build authority
Good blogs always answer the common and most relevant questions and concerns that your stakeholders have. By attending to the queries of the stakeholders and users, you can effectively increase and improve your authority. Blogging is particularly the strongest tool for service and sales personnel. Establishing authority is not an easy metric, but once achieved, it can take a business to newer heights. If the prospects can find informative and convincing answers for the questions they have through your posts, they are more likely to be in touch with you, and they may even share their personal contact details.
Above all, blogging is the right channel to ensure long-term results. Say if you do blogging at least once or twice a week, and you are able to make at least one of your posts go viral in every 3 months, you can double up the number of incoming leads over time. As you can see, strategic blogging can yield impressive results. Therefore, it is a must-try for today’s businesses.
To find out more, check out the 4 easy steps to creating a blog of your very own.