Abhishek Behl, Merinews
Indian entertainment industry has acquired the critical scale to take on the world and become a global hub for content across all media platforms. FIICI and REED MIDEM have come together to showcase the Indian creative strength at Cannes.
INDIAN ENTERTAINMENT industry is poised to take a massive leap, which will transform it into a ‘global powerhouse of content’ across all media platforms. Not only will this ‘Indian creativity’ transcend the language and social barriers it will also prove to be major money-spinner for the country.
This was stated by none other than Paul Johnson, Director, REED MIDEM, the largest event management company in the world. Reed is organising MIPCOM-2007, the world’s largest audio-visual and digital content event at Cannes in France.
The event is being organised in collaboration with Federation of Indian Chambers of Commerce and Industry to give international exposure to the Indian entertainment industry.
“The five-day event will be flagged off on October 8 with ‘India Day’ to showcase the depth of talent and versatility of the industry, which has made quite a name for itself in the past few years,” informed Paul Johnson.
Speaking to merinews he said that MIPCOM 2007 was perfectly timed with the celebrations of sixty years of Indian independence and it would help in bringing the world in closer to this country.
When asked about the perceived benefits of this event, Johnson said that the objective is to showcase Indian stars, who have the potential to make it big across the world. “Animation is one of the strong points of India and it is least socially sensitive,” he said, adding that kids across the world would love to watch Indian animation movies, as they are of high quality.
‘Format sales’ is another area in which Indian content can make huge strides, said the entertainment honcho. “Indian movies can be dubbed with fresh cast and modified as per the socio cultural setting in the local / foreign languages and the market is huge for these products,” he added.
Regarding MIPCOM 2007, he informed that product and services that will attract attention include TV, Film, Internet, mobile and branded Audio Visual content. An extensive VIP conference programme and a range of networking events will enable the delegates to remain updated with the latest news and changing market trends and transact valuable business deals.
Johnson further said that the focus on India is due to the fact that India is world’s third largest pay TV market. In addition to this revenue from advertising and TV subscriptions grew by 17 per cent in 2006 to 4.2 billion dollars and this is likely to be doubled (ten billion dollar) by 2011.
The event to be started on October 8 will witness top media captains of the world and the opening keynote will be given by Leslie Moonves, President and CEO, CBS Corporation followed by six keynotes from Emilio Azcarraga, Subash Chandra, Ronnie Screwalla, Ben Silverman, Mike Volpi and Paula Wagner.
Secretary General, FICCI, Dr Amit Mitra said that MIPCOM is the world’s largest market for buying, selling, distributing and exchanging content across all the platforms.
As such, FICCI will take a powerful Indian delegation at MIPCOM 2007 to showcase Indian strength. FICCI is very happy to partner with REED MIDEM, as it will give international exposure to the Indian Entertainment Industry, which has matured enough to compete globally.
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