Link building and content marketing are two distinctive marketing activities which could be used in conjugation with each other. The terms link building and content marketing are used for referring to different marketing activities that have distinct strategies, scope, as well as purposes. They may not be the same but you could still employ both of them in a similar manner like you would be using content marketing and email together or using content marketing and display advertising together. These two disciplines must coordinate and work hand in hand to be really effective online.
Content Marketing & Link Building
Content writing may be defined as the act of developing, publishing, as well as, distributing content such as videos or articles with the intent of drawing, engaging and also retaining clients. If done effectively, content marketing could be a customer-centric approach towards profit and growth. The aim of content marketing is nothing but serving, helping, informing and even entertaining. Reciprocity and mutuality are keys to content marketing.
Link building, on the other hand, is a search engine optimization form that is directed at enhancing the quality and boosting the number of inbound links to a certain web page for improving that page’s SEO ranking position.
Despite the existing differences they could be regarded as strategically quite similar. Both link building and content marketing campaigns could be asking you to write an article. Both may require you to post content on social networking sites and both would be focusing on consumer behavior.
The difference is basically in the intent, aim and the kind of relationship. An analogy could help explain clearly. For instance, you love your parents and also, love your wife. At strategic levels both are acts of love. However, there is a difference in the kind of love you feel toward your parents and what you feel for your wife.
Importance of Link Building
Simplistically speaking link building is basically concerned about introductions. Link building’s main intention as a marketing tool is to impact search engine algorithms. It aims at convincing search engines that a specific page is vital from the point of view of a related search. SEO experts are well aware of the fact that inbound links are being used for evaluating the value and popularity of a page. So when you encourage a host of good quality and reliable links, it would go a long way in impacting the ranking of a page. You may take an SEO course to understand these concepts clearly for boosting your business.
Some Striking Link Building Strategies
Link building techniques would be including the following.
- Creating a useful and convincing content.
- Finding directories which offer follow links.
- Utilizing pitches and press releases for encouraging articles.
- Guest blogging.
- Submission of articles with the intent of publication.
- Building & bolstering relationships between website owners and bloggers.
- Incorporating posts into social media platforms which are offering follow links.
- Contributing to content communities and forums.
- Creating landing pages and micro sites.
- Research for learning which specific phrases and words are being utilized on search engine.
- Newsjacking or injecting your original ideas into certain breaking issues in the social networking sites.
The Significance of Content Marketing
The primary objective of content marketing is to build lasting relationships. It is concerned with the triple purposes that include attracting, engaging and also, retaining the customers. Content marketing often necessitates ample research for identifying wants and needs of the prospective customers and the existing customers as well. A marketer could be developing content for:
- Solving issues and assisting people to arrive at better decisions.
- Build communities.
- Make money for others.
- Help other people become successful.
Content marketing concentrates on issues which are essentially useful for elevating a firm’s reputation so that consumers and visitors come back again and again to the firm’s website.
Complementary Marketing Tools
Link building and content marketing could be complementing each other. A link building drive is known to elevate a few pages on search results. This leads to generation of more page traffic. This could familiarize prospective consumers to the content of a business and make a person keep coming back. In the same way, a company having a good reputation precisely, for presenting useful content could appear on SEO results page as a reliable and trustworthy site. It would be having its content referenced and shared, ultimately boosting the number and enhancing the quality of the inbound links.
Developing Super Links Thanks to Content Syndication
Everyone is accustomed to processing content in a distinctive manner. For instance, the B2C crowd is pretty much reliant on blog posts for getting links and traction. On the other hand, B2B is actually more effective with eBook promotions. It is best to think in terms of the big picture while determining the type of content to be assembled. You must concentrate on your precise audience and think about the kind of content they would desire to consume.
The Final Verdict
Link building and content marketing are two separate and effective marketing tools. If utilized well, they should both assist your e-commerce business to prosper and succeed. Link building and content marketing are actually a continuum. You could be optimizing for the farthest left or the farthest right but lots of value could be found in the very middle simply by combining both the approaches.