Discover some of the highly effective persuasion techniques that will turn your joint venture proposals into profit-pulling partnerships, time and time again….
Writing a joint venture proposal is really just a fancy way of saying to your potential partner, "Hey, let’s do a deal."
In fact, I’ve had far more success with brief, to-the-point proposals than I ever have with a stereotypical ten-page document packed full of corporate jargon.
The truth of the matter is that regardless of who your potential partner may be – whether they’re an ezine publisher, a competing business owner or even if they’re the CEO of a Fortune 500 company – they’re all going to be asking themselves the same question when they receive your proposal:
Make it as easy as possible for them to say "yes". People in general are obnoxiously lazy. Many of my proposals have been rejected simply because it either seemed too complicated – or it sounded like too much work to them, regardless of how lucrative it was. Simplify your proposal, and if necessary, take on the majority of the workload – remember that you’re sitting on a goldmine!
Show them the money. Don’t be vague when it comes to potential earnings. Logically explain to your prospect how much they could reasonably earn from the partnership. It is very important that you do not simply make an "educated guess" – base your predictions entirely on your current marketing stats, sales conversion rates and other real data. This is likely the most overlooked – yet crucial – part of any given JV proposal.
"What’s in this for me?"
More specifically, they’ll be wondering how exactly you might be able to benefit them and their company.
Therefore, the most crucial component of your proposal is obviously going to be explaining "what’s in it for them". Now, before I get into more details about this, it is important to note that you must have something of great value to offer your potential partner.
Furthermore, it is absolutely crucial that your offer is laser-targeted, relevant and highly beneficial to their clients – as well as very lucrative for your potential partner. It’s also very important to research your potential partner (and their company) in order to see what they would most likely be looking for – and it’s not always more money, believe it or not….
With this in mind, let’s take a look at how to write your proposal so that it pushes your partner’s "buttons" – to the point where they’d have to be insane to turn down your offer…