Whether you’re setting up shop in Cape Town or Jeffreys Bay, it pays to have an established online presence. On a study conducted by Fuseware and World Wide Worx on South Africa’s social media landscape this year, they uncovered that the country has over 13 million Facebook users and 7.4 million Twitter users (among other figures).
The data is a dead give away on how massive the potential is for businesses who decide to jump on the internet marketing bandwagon.
If you’re looking for marketing strategies that you can use to dominate your local market online, but you aren’t committed to fully investing on the idea just yet, then you can use low-cost internet marketing strategies for now so you can test the waters.
Allow me to share with you four affordable yet highly effective online marketing strategies that you can use.
- Repurpose your content.
Make no mistake, publishing quality content can be very expensive. This is especially true if you’re looking to post something that provides massive value to your readers.
However, even having said that, business owners can’t use this as an excuse to publish low-quality content. Doing so can outright damage their brand’s image or cause their customers to choose their competitors instead.
So here’s a solution: Instead of publishing your content once and leaving it as it is, why not repurpose it?
Let’s say you’ve posted a video. At that point, you can have someone transcribe the video so you can convert the media into a text-based content. From there, you can also get others to turn the video into an article, a slide presentation, an infographic, a podcast, and even cut them down to bite-size pieces so you can use them as content for your social media accounts.
This strategy gives you more mileage out of your content.
Another way of repurposing your content is to turn your website’s blog posts into ebooks. You just need to compile your blog posts, jazz them up a bit, have someone design a professional looking ebook cover, and you’re pretty much good to go.
- Start a blog.
Having a blog is one of the foundational things that you need to have if you want to leverage on the benefits of having an online presence.
Not having a blog is akin to you not having a physical office for your business in your local area.
When your customers want to know more about you and your products, they will go to your physical office — at least that’s how things worked in the past.
Nowadays, if your customers (or your clients-to-be) want to learn more about your brand, they go to the internet to look for your website. If they don’t find you there, then the chances are good that they’ll just go to your competitors.
You wouldn’t want that, do you?
When you think about it, there are a plethora of benefits to be had from having a personal blog. There are even guides detailing how you can make a money making blog in as short as an hour.
Also, having a professionally designed blog helps make your brand look more credible and trustworthy. I mean, considering how affordable it is to have a blog nowadays, it just doesn’t make sense for a business that’s worth its salt not to have one.
- Run contests.
There are several ways that you can run a contest online. You can do it via your social media profiles, through your email list, or through your website’s visitors.
What makes contests such a powerful marketing tool is the fact that it does such a great job at stirring interest to your audience.
So much so that your audience would probably share your contest to their community, increasing the chances of your contest going viral. Of course, when your contest goes viral, you’ll have better visibility, brand recognition, and all the benefits that come along with being seen all over the web.
Before you start using this strategy, however, you’ll have a better chance of getting astounding results if you’ll consider these points:
- Pick a prize that you know your audience will love. It doesn’t have to be expensive; you just need to make sure that they’ll love it.
- Don’t make the entry requirements too complicated. The more simple it is, the better. Remember that your audience is also busy. If your entry requirements are too time-consuming and complicated, they’ll just give up on the idea of joining.
- Capture your audiences’ email addresses. That way, you can send them newsletters in the future that can help nurture your relationship with them.
- Depending on the kind of products you’re selling, you can ask them to buy any of your products as one of the requirements for them to join the contest. That way, the more people will join your contest, the more sales you get.
While I’m just scratching the surface with the points that I shared above, I promise you that the points are deadly enough to make a noticeable positive impact on your contests. That being said, don’t just learn from them, use them.
- Use discount coupon sites.
Most website owners aren’t experiencing the benefits of using discount coupons to the fullest. In most cases, they just add the coupons on their website’s homepage hoping that their visitors would see it and ultimately use it.
I hope you aren’t doing the same thing; otherwise, you’d have been leaving a lot of money on the table.
Instead of doing only that, why not add your coupons on reputable coupon sites with millions of monthly traffic like RetailMeNot?
You’ll be amazed at how powerful this strategy is.
Discount sites are perfect places to add your coupons because their web visitors often have their wallets readied on their hands before they even land on the site. Their visitors are often willing to make a purchase; they’re just on the website because they are looking for better offers.
In short, there are a lot of people who are ready to buy your products on discount coupon sites.
Have you used an affordable marketing strategy in the past that brought you boatloads of sales? Please share them in the comments section below.