The formula for successful branding is no less complicated than algebra. Branding is a flawed science that shrinks down to consistent change based on where you are at the moment and where you wish to be. Above all, what the market you advertising your product in is up to.
Nike, for example, has succeeded for generations because it’s constantly adapting to meet the market demands.
Communication is the key ingredient to any recipe and there are about million dozen recipes. Here are five tips to help you get started:
- Explore your story.
Once you determine your story, tell it ofttimes, in an exclusive voice via different mediums. Nike has been practicing this since the ’70s. Starting from its swoosh logo it has neither changed its logo, nor its signature, the “Just Do It” slogan, but the brand is steadily adjusting its messaging to stay significant. Even its sub-brands own Facebook pages to bolt explicit promotions.
- Dig on your customers.
You must find out what your current and probable customers think of you, and use that information as a starting point. You’ll need to build your brand’s name in such a way that it maintains current customers and allure ideal customers. Thanks to the chunks of data at hand today, you can quickly detect the present day trends about your brand as well as its allies.
Pepsi, for example, has modified its logo, even its signature over the years, however, the soft drink company has persisted relevance by catering to their customers. Pepsi even branded itself cheaper when the economy was in depression and was declared a tastier version of Coca-Cola.
- Cheer your message from the rooftops.
Once you have an idea to how customers discern your brand, you’ll need to find out their preferred communication mediums, YouTube or Facebook? Use those mediums to broadcast your brand. And don’t forget about the mobile phone communication. The use of mobiles for search hiked from 25 percent in 2012 to 42 percent in 2014. Hence, your branding must be mobile-friendly or you’ll lose out big time.
- Oppose your competitors.
Evaluate your competitor’s weaknesses, and brand your business with an exclusive value proposition. Some great ways to spy on your rivals’ include simple strategies like reading local papers, trolling social media and dropping in on their websites or stores.
Plowz and Mowz is a consigning service for snowplows. Quite a lot like Uber, this service lets its users find a plow based on its immediacy and pay for the service, right from a mobile application. But unlike Uber, this service is being greeted with arms open and, thankfully, hasn’t yet harvested any unfavorable controversy.
- Walk the walk.
The most important element of successful communication is accuracy. Make sure your that the company culture and your intentions go with your brand because when customers connect with your business, their expectations have to be met. This holds certain for ads, personal contacts as well your social pages.
What if you were told there are no recipes to successful branding? Yes, there indeed aren’t. It rather depends on how you manage but that doesn’t mean you can’t come up with the suitable brew for your business. All you have to do is remain energetic, consistently move in line with market zing and surfacing channels.
So whatever business you might be in to, whether you’re in a food or clothing business, knowledge, right tools and techniques are the keys to success.