Market researchers now have a lot of data at their exposal. It is very easy to find a small coincidence in a set of data and conclude that this is an indication of what you want to prove. Detaching feelings away from the statistics and choosing a fair method of selecting random individuals for experiments is also very important to get the best market research.
Many decisions taken by local governments can have big impacts on people’s lives in their area. Budgets have been tightened further with the current recession so bad decisions can really harm communities if they take more money to fix and the local government ends up borrowing money. Local government market research needs an unbiased, clinical look at statistics and ideas so maths skills and future planning are key factors to this job.