It’s the best way to kick off the summer, complete with costumes, bikes, music, performers, contests and beer. New Belgium Brewing’s Tour de Fat is coming back to Durham, NC on Saturday, June 21 in Diamond View Park. The daylong event is free, yet all donations and proceeds from beer and merchandise sales go to Durham area non-profits. In total the 2013 season raised nearly $536,000, with Durham bringing in more than $20,000. This year all funds will go toward BikeWalk NC, Triangle Spokes and Durham Bike Co-op.
Friends, family and neighbors are all invited to come enjoy eclectic entertainment, brewing education, a bicycle revival and even a fashion show of the best Tour de Fat costumes. In the afternoon, the stages heat up with acts like The Handsome Little Devils and The Reals Band.
The event kicks off with a costumed bicycle parade that winds through city streets. The parade begins and ends in Diamond View Park where the rest of the day’s entertainment shines from musical acts to yo-yo performers, bike contests and even vaudeville acts. This year will also include some brewing education and feature a “Bicycle Revival” to inspire festivalgoers to believe in the power of two-wheeled transportation.
Throughout the day, kids of all ages can ride funky bikes in the bike corral, eat delicious fare, relax in the grass, and participate in games and activities such as a “Thousand Person Dance Contest,” which will determine the winner of a 2014 New Belgium Cruiser Bike. Everyone 21 and older can sample new and classic favorites from New Belgium, including the brewery’s flagship brew, Fat Tire, this summer’s seasonal, Summer Helles, the brand new year-round offering, Snapshot Wheat, and selections from the acclaimed Lips of Faith series.
“This is our 15th year of Tour de Fat and it’s been an incredible journey. This really is one of the best ways to spend a Saturday – there isn’t much that can beat the fun that comes with dressing up, riding a bike, drinking beer, listening to music and just having a great day with old and new friends,” said Matt Kowal, New Belgium Brewing’s Tour de Fat Impresario. “There really is no excuse not to experience the magic yourself!”
This year, New Belgium will once again encourage one brave role model to step on stage to trade in his or her car keys and pledge to live car-free for one year. Each swapper is awarded a stipend to buy his or her own commuter bike. We’re now on the hunt for a swapper in Durham. Car-for-Bike Swappers are chosen after submitting an application describing why they are ready to give up their vehicle for the gift of two wheels. To apply, visit:http://www.newbelgium.com/Events/tour-de-fat.aspx.
Durham, NC Events Leading up to Tour de Fat
Costume Competition at Raleigh Times Bar (14 E. Hargett Street, Raleigh)
June 7, 2014 | 1 – 6 p.m.
Join New Belgium Brewing and the historic Raleigh Times Bar for a pre-Tour de Fat costume competition and the chance to win a cruiser bike and Tour de Fat VIP tickets. You may be encouraged to step up your costume game for the actual celebration of bikes, beer and bemusement. Featured beer includes Fat Tire, Sunshine Wheat, Blue Paddle and a special tapping of La Folie.
Tour de Fat Thursday Pre-Party at Motorco (723 Rigsbee Avenue, Durham)
June 19, 2014 | 5 p.m.
Are you gearing up for Tour de Fat? Need to practice slow riding, bunny hopping or tipping a few back? Come on out to Motorcos on Thursday, June 19 to get your wheels spinning. There will be music, beer, games, more beer and prizes for those who don their costumes and show up on their bikes.
Tour de Fat Details
Saturday, June 21
Diamond View Park
11:00 a.m. – 12:00 p.m.
12:00 p.m. — Fashion! (Best Costumes of the Tour de Fat)
12:20 p.m. — Nigel Blackstorm (https://www.facebook.com/nigelblackstorm)
1:00 p.m. — The Slow Ride Race
1:20 p.m. — Yo-Yo People http://www.yoyoshow.com)
2:10 p.m. — 1,000 Person Dance Contest – winner receives a New Belgium cruiser bike!
2:30 p.m. — The Handsome Little Devils http://handsomelittledevils.com)
3:20 p.m. — Car for Bike Trade
3:40 p.m. — Lee Zimmerman, The Puppet Guy (http://www.zimmer-man.com/puppet/thepuppetguy.html)
4:00 p.m. –– The Reals Band https://www.facebook.com/therealsband)
5:00 p.m. –– Finale
BikeWalk NC https://www.facebook.com/BikeWalkNCPlaceholder
Triangle Spokes (http://www.trianglespokesgroup.org)
Durham Bike Co-Op (http://www.durhambikecoop.org)
Admission – FREE!
Donations for non-profits are accepted
Beer – $5
You can pre-register and donate to receive a limited edition Tour de Fat license plate, bike light or sunglasses at http://bit.ly/TDF_Durham.
See https://www.facebook.com/TourDeFat?fref=ts for the Tour de Fat credo, schedules, videos and to submit an entry to swap your vehicle for a fancy new bicycle. For more on the Durham stop visit http://www.newbelgium.com/events/tour-de-fat/durham.aspx.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews nine year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.