My whole adult life economics has been dominated by the Thatcher/Reagan orthodoxy that unregulated markets combined with low taxes and monetary restraint will deliver prosperity to the greatest number of people. So it was rather sad to read The Economist’s lead column this week announcing the death of capitalism. When the stalwarts of free markets doubt the […]
Why Microsoft Should Not Withdraw Windows XP
On July 1, 2008 the only copy of Windows XP you can legally purchase is one that is still lying on a shop shelf. On June 30, 2008 Microsoft will no longer provide OEM and shrink-wrapped versions of this operating system. Six months later, the Dells and Hewlett Packards as well as the lesser […]
Profits in Collapse: the Detmer Curve
It’s been an observable phenomenon dating back to the middle 80s: the less money you receive in salary while all other prices go up around you, the less money you have to spend as a consumer — duh. Thus, the Detmer Curve, identified here for the first time, figuratively tracks a now flat-lined consumer spending […]
TV commercials still beat online ads, survey says
MANILA, Philippines – Internet ads may be more informative but it remains weak in encouraging consumers to buy products being promoted, a survey undertaken in eight countries including the Philippines said. More than 60 percent of consumer respondents said that television commercials were more enjoyable and more likely to make them want to buy the […]
WHAT IS MARKETING
Marketing can be defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Many people think of marketing only as selling and advertising. And no wonder every day we are bombarded with television commercials, Newspaper ads, direct mail, […]