As a business, your goal is to improve sales and increase profits. However, when your customers shop online, they have thousands of brands to choose from. How can you make sure that your company stands out from the rest? Creating a top-notch online shopping experience is a great place to start. Outlined below are seven […]
8 Ways Customer Experience Will Determine the Success of Your Company
There are countless metrics that inform your business decisions. Revenue, resource costs, and employee retention are all part of the equation. However, when it comes to your company’s success, your customers are in the driver’s seat. In 2021, customer experience (CX) is a key ingredient for business success. When customers have positive interactions at every […]
The Art of the Backup Plan: How to Protect Your Business in 2021
2020 was –– to put it mildly –– a difficult year for just about everyone. While a once-in-a-generation pandemic was impossible to predict, it is worth noting that many businesses were able to survive this unprecedented challenge because they had numerous contingency plans in place. If business leaders should take any lessons from 2020, it’s […]
Why Traditional Advertising is Still Beneficial for Small Businesses
In business, exposure is key to success. Simply put, the more people who know about your business, the more potential customers you can attract. Unsurprisingly, digital marketing has become increasingly important for small businesses. Yet, traditional marketing forms –– like ads on TV, radio, and billboards –– can still present tremendous value for ingenuitive business […]
Why Custom Promotional Products Are Essential for Restaurant Marketers
The restaurant industry is incredibly competitive. An estimated 60% of all restaurants do not survive past their first three years. Restaurants that do succeed tend to do so by differentiating themselves from the competition. As a restaurant owner, it is important to take all possible steps to set your brand apart. One of the best […]
Avoiding common MOT fails: A how-to guide
Almost half of all cars that fail to pass their MOT have minor faults to blame. These faults are easy to avoid thanks to some straightforward car maintenance that can be done at home. These simple snags are easy to fix and putting them right before taking your vehicle in for its annual MOT could […]