There are many online marketing methods in use today, but few have been as dominant as email marketing over the years. There are several reasons for this. Wide reach: With Facebook having over a billion active users and Twitter with over 200 million users, you will be forgiven to think that social media […]
Marketing Automation Levels Playing Fields for Small Businesses
Most small businesses have difficulty stealing market share from established competitors with much larger marketing budgets. Fortunately, new advances in technology have helped level the playing field. Marketing automation tools allow these companies to thrive. A growing number of small businesses are taking advantage of marketing automation tools. However, Shabana Arora, a staff writer for […]
Low-Cost Online Marketing Ideas to Dominate the Local Market
Whether you’re setting up shop in Cape Town or Jeffreys Bay, it pays to have an established online presence. On a study conducted by Fuseware and World Wide Worx on South Africa’s social media landscape this year, they uncovered that the country has over 13 million Facebook users and 7.4 million Twitter users (among other […]
Automating Your Social Media Marketing Campaign
Marketing a brand on social media is necessary, but it can feel like walking on a razor’s edge. Business owners who treat social media automation with a “set it and forget it” mindset often create PR disasters. A few years ago, American Airlines made this mistake. Whenever someone tweeted any message to the airline company, […]
5 New Ways to Use Your Marketing Automation Platform
The first thing which comes to mind when we talk of marketing automation is taking new leads – making new prospects and converting them into your regular customers. Well, the fact is that marketing automation has a lot more to offer apart from the making new customers. There is no denying the fact that lead […]
Mobile Marketing Association Launches New Chapter In Germany, World’s 5th Biggest Mobile Ad Spend Market
STORY HIGHLIGHTS The MMA Germany launches with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever. Germany is a powerhouse market for mobile marketing growth, investment and interest, where mobile ad spending is forecast to exceed $2.56 billion, or EUR2.27 billion. The MMA Germany will kick […]
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