After a weeklong brouhaha on the ZTE-NBN scandal, where Rodolfo "Jun" Lozada was made an instant celebrity, nothing much had transpired but the usual pockets of rallies, the biggest of which was the one held at the Makati City commercial district where an estimated crowd of at least 10,000 people attended. Some concerned people have […]
Business Marketing Guide: the Four Major Components of a Marketing Mix
There are many possible ways to satisfy the needs of target customers. A product can have many different features and quality levels. Service levels can be adjusted. The package can be of various sizes, colors, or materials. The brand name and warranty can be changed. Various advertising media – newspapers, magazines, radio, television, billboards – […]
King Khan more popular than Tom Cruise
A year ago, Shahrukh Khan was asked how he felt about a report that 3.2 billion people knew him, while only 2.7 billion across the world knew Tom Cruise. Replying with his trademark humility, Khan pointed out that Cruise still made more money thanks to Hollywood’s marketing and pricing power. "So there, we do fall […]
King Khan more popular than Tom Cruise
A year ago, Shahrukh Khan was asked how he felt about a report that 3.2 billion people knew him, while only 2.7 billion across the world knew Tom Cruise. Replying with his trademark humility, Khan pointed out that Cruise still made more money thanks to Hollywood’s marketing and pricing power. "So there, we do fall […]
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