Most companies have a presence on Facebook and Twitter and are slowly but surely setting up accounts on LinkedIn and Instagram. But what about Pinterest?
Pinterest is not just for newly-engaged women, budget-conscious teachers and DIY enthusiasts. When used optimally, your business can benefit from the board-style social media site that allows you to post images and share videos.
The keys to using Pinterest effectively are 1) pinning as much original content (tips, infographics, checklists and how-to videos) as possible, 2) integrating Pinterest into your website, content and other social media accounts, and 3) using relevant keywords and hashtags in captions to maximize visibility.
Still confused? Watch as On The Marc Media’s Marc Silverstein explains how to use Pinterest for business, here.