Podcasting, an inexpensive way of reaching a target audience, can automatically deliver the show to blogs, or the mp3 media players of your subscription base. With blogs, you can link from the blog to another site that contains your podcasts.
In 2010, there are over 58 million podcast listeners which demonstrates that podcasts are the fastest growing media format. Unlike commercials, podcasting takes listeners behind-the-scenes for a "tour" of your product line, or business. It’s a valuable tool for company information, and for long-term applications, the listener has the stored file as a resource that can be a source of information, and/or a tie-in to an upcoming event.
Unless you have a professional background as an announcer, don’t attempt to create your own podcasts. One of the finest pros in the business is Ron Small, our award-winning producer, director, writer, and radio personality. He has a unique ability to make any guest feel relaxed.
The finished podcast should be well produced with a seasoned host and production team. And, production is just the first step…then, there’s the marketing.
Like other things in business, podcasting takes a certain skill set which is best left to the professionals.
Creston provides clients with not one, but two state-of-art studios. One is geared toward radio and voice over production with remote capabilities, original music and needle drop options, while the other is designed for traditional multi-track music recording.