A lot of companies and small business owners have a belief that if you just put up a lot of content online you are going to attract the attention of potential customers. And while it is true that you may attract some attention, it does not mean that blindly posting content is the most efficient way to spend time and money on an online marketing strategy. In fact, many people would say that generating a lot of content is not the most important factor related to internet marketing. Rather it is where you are putting the content that matters.
Finding Your Audience
It is important that you have conducted some prior research to understand your audience and to figure out what type of content they are attracted to. For instance, if someone is opening an online store that is selling vaping supplies, adding content about how smoking cigarettes is a great thing may not be the best ploy. Understand what you are selling, whether it is goods or services, and learn about the niche markets that you are targeting. This will help you understand the type of content you need to generate, and where your audience is going to look for that content.
One great way to get the attention of your niche markets is by using influencers. We are not talking about celebrities, but about individuals who have a high standing and good reputation among those markets. For example, if a company comes up with a new smartphone, it would make sense to target influencers within the smartphone market that have a good reputation for reviewing products and pushing consumers in the direction of certain products. By using those influencers, you can not only increase your brand awareness but ensure that people within your target market are paying attention to your company and visiting your website.
We hear a lot about content marketing, but let’s talk about comment marketing for a second. Comment marketing involves using the comments sections of various websites and blogs to educate people about your products and encourage them to visit your website. But you must do this in a completely organic way or it will be incredibly obvious to everyone that it is a marketing scheme. Comment marketing can only work if you have real people with a knowledge of your company and its products, and those real people are posting genuine comments to engage with people in that target market.
Sometimes a link does not even need to be included in the first few comments because it is all about building credibility. When that credibility is established, you can leave links to your website that will encourage people to learn about what your company can offer.
Generating content is the easy part. Knowing where to put that content, as well as what form it should take, is the hard part. By doing the necessary research, reaching out to influencers, engaging with your target market and producing intelligent content that people want to read, you can achieve a lot with online marketing.