Twitter is a good promotional platform for your blog posts. Businesses and marketers should never forget to tap Twitter to promote their products and services. Here are some quick tips how you can promote your blog posts on Twitter.
Use a Customized Featured Image or Infographics
When you promote your blog posts on Twitter, do not forget to include at least an image in each post and use that when you share your content. Infographics are good too as they are easily and often shared around the relevant people inside your niche. You can also create special branded images with the help of online tools such as Canva.
When you have a customized Featured Image and you share the URL on social media platforms, they will automatically propagate the image from the blog onto your post, and the big, beautiful image also becomes a clickable link to your post. Flickr also offers good images that can be used freely and are open for customization.
Tweets with images get five times more engagement compared with Tweets that do not have images. Thus, tweets promoting your blog post should include visuals. Businesses and marketers can take it a step a little bit further with the help of Twitter Cards. Twitter cards allow businesses and marketers to include rich photos or even videos to the tweets, which are visible to your followers.
Repurpose blog posts
Repurpose content from your blog posts and share them on Twitter. That way, you can extend the reach and lives of your blog posts. By repurposing content and sharing it on Twitter, you get the higher possibility of reaching people looking for content.
The shorter, the better
Try to make sure your Tweets about blog posts are short and simple as much as possible. Try to tweet under 100 characters, since shorter tweets get more reactions and engagement from Twitter users.
It pays to research your target audience when they are on Twitter at which times. It is important that you tweet at prime times. Your business or marketer can quickly schedule tweets beforehand with the help of such tools such as HootSuite, Buffer, or Sprout Social. You can wait for a few hours before you share a similar Tweet.
Try post your tweets at various times with different tweets along with images to check out the kind of response customers give you. Millions of people are posting on Twitter any given second, so it is quite easy for your Tweets to get lost in the Twittersphere. That is the case especially when your audience is sleeping or offline.
Testing ideas and concepts and thinking outside the box are also important.
One of the best ways to increase the reach of your post ensuring it taps other audiences is by harnessing the power of influencers via sponsored mentions. Your business can do this by looking for influencers, those who are considered high-authority people in your sector niche, or industry.
Essentially, an influencer is a person, group, or organization that has relatively huge social capital. Usually, influences have thousands of followers on Twitter and other top social media platforms, websites, and blogs. Their followers often share or quote the posts of influencers, who are likewise subjects of interviews, tapped as guest speakers, and even wrote books.
Consider Paid Promotion
Previously, many bloggers do not think about paid promotion, thus leaving this method primarily to the big brands. However, the world of social media is changing rapidly. Platforms such as Twitter and Facebook have increasingly favored paid content compared with organic posts. Thus, an organic-only strategy is fast becoming insufficient to get in touch with your audience.
In addition, paid social promotion has become not only effective but also affordable for today’s businesses. Social platforms such as Twitter do an effective job in making sure your paid post reaches the most relevant targeted customers as much as possible.
Do not underestimate the power of short URLs
Use short URLs as much as possible. Twitter only allows businesses and marketers to use up to 140 characters per tweet, so ensure that the URL in your tweet is very short. If the URL is relatively long, you can shorten the URL of your post using Bitly or Google shortener. Twitter is the only social platform to step away from this curve, auto-shortening all URLs to a certain length.
Interaction is key
It is important to get in touch with other people or your followers on Twitter. While it is true that the social media platform is a good way of promoting your blog posts, its main objective is still mainly to get in touch with others, build and nurture relationships with your target audience, and establish brand loyalty in the end. Thus, it is crucial for businesses and marketers to check out who among their followers on Twitter has retweeted or shared their posts. It is also important to take note he comments and inputs from your followers on your blog posts. The end result is establishing Social Proof with your audience of tomorrow.
How do you promote your blog posts on Twitter? Do you have any tips for other businesses or marketers on how to maximize this popular social media platform?
If they see good content on your blog, chances are, influencers would be interested in sharing your Twitter posts to their followers, possibly increasing the reach of your blog’s content. This is one of the best ways to also increase your followers by drawing from the social connections of the influencer.
Does your blog post include a quote from another person or company? Do you link to or talk about someone else’s business? If that is the case, it is fine to ask them if they are interested in sharing your content. In most cases, they will be happy to do so. You can start with a short email containing a link to the blog post, and explain they were included in it. Add in your email that if they find the post interesting, it would be great if they share your blog post on Twitter.
It can also be valuable to tap influencers who may have a similar audience or target market to yours.
For instance, if you are a web designer and you published a post on your blog about top logo design mistakes, you could get in touch with someone who discusses about online startups as well as entrepreneurial advice online.
You can start by telling them about your blog post and explain that you think that the post may might bring additional value to his or her audience (as opposed to just asking the person for a favor).
That is also the same case with people or companies that have shared similar content.