Having trouble with getting your site to rank? Allow me to help. Many site owners and bloggers, both the newbies and the experts alike, have this notion that a site cannot be ranked in top positions in popular search engines without having to build links for them. Well, based on how you perceive, it may be true to say that. But let me tell you here and now that, it is more than POSSIBLE to do rank without building links for your website!
Notice, there are sites that you will see in the top three positions of Google and have never gotten a single link for themselves yet they have stayed on those wonderful positions for decades now! How do they do that? I’ll be revealing that shortly.
One thing you should note is that building links for your site is a good way to get rankings but then if you are not into it, you will have to get a set of replacements for that. If you avoid link building and don’t use any other strategy to help you get out there, you are not going to rank. So you may want to get other rewarding alternatives that will give you the same amount of impact or probably more than what you want to forego, which is link building.
And what are these other ways you could use to get your website to be ranked well in Google, Bing and Yahoo among other reputable search engines?
Here they are…
1. Keywords are Key!
What connects your visitors to your web page are keywords. These are the words and phrases they type in Google to get something, that you happen to be talking about. Even though many expert bloggers highly recommend working with the user’s intent, it still isn’t good to neglect the power of keywords. Be sure to use keywords in your content as this is a quick way to getting indexed and ranked.
But as you do this, there are some things you will have to keep your eye on. Firstly, do not stuff keywords in an article, this is a good way to get your site penalized. Nowadays Google doesn’t look for keyword density, but for mention of keywords in a quality content. Adding your target keywords just once in the article and in the title should be enough, then afterwards focus on quality.
Secondly, look for good keywords.
Not all keywords are best to use. If your site is new or hasn’t gathered much authority yet, you will want to go for keywords with Search Volume of above 50 and a competition of less than 100. You get such stats for a keyword in a good keyword tool which means you are going to have to look for one. Basically, you should a target keyword that has a high search volume and low competition to outdo your competitors in rankings.
2. Be Highly Active on Your Social Handles
One thing that brought a whole new spin on website development is social media. It is now widely popular and was well received by people all over the world that engines found it wise to include it in website ranking factors. People you want to come to your site are going to various social platforms everyday, and if you can get them to come to your site through the same platforms, that will increase traffic to your site which will get it to rank easy.
If you want to rank well, you have to get traffic to your site, and the best place to get loads of that is through these social hangouts. So you will want to create an account in each of the most effective platform and get yourself tons of followers who are also active in their accounts. Also be sure to post and follow other posts with likes and comments so that your account appears very active. This will help you to get a huge reach for your content which will then convert to traffic and will soon get a tick on the plus column of getting ranked.
3. Content is “King”
This is a favorite phrase that you’ll be hearing more frequently in this online world. People communicate with content, which means more articles more communication. As you create your content there are some things you need to keep in mind so that your content is deemed worthy of getting it to the readers. And some of these things are:
- Do a thorough research, if possible more than your competitors, before you write. Make sure you have a good command of that subject so that’s it topnotch.
- Write it in good English that will flow all through and have the reader captured throughout without any sudden halts.
- Beautify your content with relevant pictures and videos that will make it appealing to your reader.
- Go through your article after writing and make sure there are no mistakes in spelling and punctuation, this mistake makes the site appear of poor quality.
- Make sure your articles have got a word range of between 1000 to 1600.
- See that you publish more often than your competitors do.
- Update your posts every now and then and ensure that you reply to your user’s comments as soon as they get into your site.
4. On Page Optimization
You are also going to want to optimize the pages and posts on your website. The main aim for doing this is to make things there more beautiful and interesting so that users in our site are more compelled to stay and read more and more of your work. So for you to do to that in the best way that will win points for you, here are some tips you could use:
- Make sure you meta tags have got some parts of your target keywords, if not all.
- Make sure you adjust your meta description for each post in a way that it will have gotten the whole keyword phrases in it and also have them flowing naturally.
- Make sure you use different font sizes and types for your headings and subheadings. Preferably use h2, h3 and h5.
- See that you use your target keywords in the first paragraph of each of your posts.
- Have a number of closely related keywords with the target keywords and spread them all over the article.
5. Work With an Effective Web Hosting Company
Google has openly given away the speed and the load time of a website as one of the many ranking factors that they check. And this makes sense because who would want to wait for a web page to load for 5 minutes for them to get what they want? All search engines fight for a good and insightful experience for their users, meaning all what bloggers and site owners do is checked they’ve got the users’ experience at heart.
I’d suggest that you pay more money for your site’s hosting and have the site running at its best than pay for less and have the disadvantages of it outweighing the benefits. Usually, good to work with hosting companies will charge $20 and above while the services offered for that hosting being greatly beneficial with problems like server downtime not being an issue to you. If you want good results you have to give the best of your effort.
6. Make Your site Mobile Friendly
Google just launched a new algorithm update of ranking a website that works well on mobile devices on good mobile results positions if anyone wants to get ranked in mobile search results. From a few weeks ago, results that you get after you google something on your laptop aren’t similar to the ones you get on your smartphone or tablet. This is because there are sites that have good user experience in laptops and are of great quality but don’t mind the mobile users. So Google doesn’t rank them on mobile search results to motivate them to do that.
Statistics from a recent online survey showed that the highest traffic from almost all countries come through mobile devices which means that if your site is not ranked there, you are losing out on a huge deal of traffic. So you may want to act on this immediately after you are done reading this article.
7. Conform to Google’s Standard Terms and Conditions
There are those set expectations that Google gives to all sites so that they can be indexed and well ranked there. For example things like plagiarism are seriously dealt with, keyword stuffing and pouring thousands of affiliate links in an article among many others. There are many of them and I believe you can find all of them in Google Webmaster Guidelines. Be sure to read all of them and work within the expected codes of conduct and then you will automatically avoid penalties that bring a site down, and to the far extremes, get it completely banned. Today, most of the training platforms are focusing on black hat methods. If you are looking for a platform that is fully compliant to Google’s Standard Terms and Conditions then read wealthy affiliate review here.
So you can see everything to do with ranking is not about how good you build links but how best you deliver quality to your readers and follow the rules of each search engines. What you need to do so that you make sure most of your posts get the first page rankings is to do everything honorably and do it with the heart of a client-minded site owner.
I hope this article has give you deep insight on porting your business as per Google’s guidelines. This helps you to make a stable business that rewards you for years to come.