The world of advertising is constantly evolving and new forms of digital advertising are always popping up on the internet. Choosing any form of advertising can be a daunting task for the modern business owner, especially if they’re inclined to use traditional methods like promotional pens or calendars. These entrepreneurs don’t have to worry about that anymore because a recent study by the ASI reveals that promotional products are still a viable method of advertising. This information is available in their 2014 Global Advertising Specialties Impressions Study and supplies a detailed cost comparison of promotional products and other traditional forms of advertising.
Some of the more interesting highlights of the survey are that most promotional products generate an 85% advertiser recall rate and only cost $0.005 per unit. The survey also shows that logoed pens are used three to four times per day and only cost 1/10th of a penny per impression. These numbers are what what business owners need to see when deciding what type of advertising to use for 2015. It’s more clear than ever that these items offer a lot of value and are a dependable way for small businesses to get their logo out into the community.
“This survey confirms what most professionals in the promotional product industry have known for years. Promotional products work. These budget friendly items are a daily reminder of the business. When you think of it, they’re like little billboards that your customers want to keep in their home and office. The same can’t be said of other forms of advertising. In fact, some means of advertising, like television commercials, are fleeting at best and intrusive at worst. The survey shows that promotional products can be purchased at $0.005/unit. So, not only are promotional products attractive to your potential customers, they’re also well within your budget. They can also be incorporated into a social media advertising campaign because they make fantastic giveaways. ”, says Al Cheek of Excalibur Group.
About The Advertising Specialty Institute
The ASI is committed to providing the very best media and marketing solutions to the promotional product and advertising specialty industry. They have been helping businesses promote themselves for over 60 years and print business magazines, directories, and catalogs. They also create custom websites and provide various advertising opportunities. Their membership program includes education, support, networking, and other resources. They are leaders in the promotional product industry and have over 25,000 suppliers and distributors throughout the nation.
About Excalibur Group
Excalibur Group is a promotional product company based in Clemmons, NC and serves the greater Winston-Salem area as well. They are proud members of the Advertising Specialty Institute and have been serving their customers for over 20 years. All of the products they offer are fully customizable and come with a guaranteed delivery date. Some of their more popular items are awards, trophies, signs, and banners. Their customers appreciate that they have the choice of placing an order on their website or over the phone.