Mumbai, India, September 18, 2012 — Rediff.com India Limited (Nasdaq: REDF), India’s leading online provider of news, information, communication, entertainment and shopping services, today announced the launch of its Rediff News application for Android hand-held devices.
Rediff.com’s Android news app can be downloaded from Google Play by visiting rediff.com/newsapp on mobile phones and tablets using the Android OS. The app offers readers quick and easy access to a rich collection of the latest stories across Rediff’s News, Business, Movies, Sports, and Get Ahead sections, in a tiled interface and comes with an option to enable or disable images, andan offline mode to read all the content.
“With all that’s going on in India and the world, it’s easy to miss the stories and events that impact our daily lives. The release of the Rediff News app is designed to keep our users consistently informed and engaged with the current headlines and happenings – across business, technology,entertainment, and sports – in an innovative and simple way,” said Ajit Balakrishnan, Rediff.com India Ltd. Chairman and CEO.
In addition, the news app provides a shortened version of reports, with a link back to Rediff.com’s mobile site where the full report can be read. Readers can also share and comment on their favorite, newsworthy items via Facebook and Twitter, and via Whatsapp, sms and email.
The applicationalso has the option to refresh manually or automatically every 3 hours, 6 hours or once a day – allowing the user to personalize settings and receive stories they are interested in when they want.
Mr. Balakrishnan continued, “Each and every platform enhancement is directly tied toRediff’s commitment to making our users’ online news experience richer andmore beneficial.With this latest innovation, the most up-to-date and relevant news stories from India and around the globe are now at readers’ fingertips – instantly, when they want it.We believe the Rediff News app offering further strengthens our market leadership in leveraging cutting-edge technology to open even greater online opportunities for our customers, while creating and expanding channels to grow the Rediff business and brand.”
About Rediff India:
Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.
Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company’s filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.
For further details contact:
Rediff.com India Ltd.
Investor Relations and Corporate Affairs Contact
Glenn Wiener and Dionne Manchester
GW Communications (U.S.A.)
Media Relations Contact
Tel. 212-786-6011 / 212-786-6068
Email: gwiener@GWCco.com / dionne@GWCco.com
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