Chennai, India, November 9, 2012 – Rediff.com India Limited (Nasdaq: REDF), India’s leading online provider of news, information, communication, entertainment and shopping services, today announced the launch of its Realtime News App for Microsoft’s latest operating system, Windows 8. The launch marks the company’s continued efforts to innovate the delivery of information to users across multiple devices and technology platforms, and extend its leadership in the online news marketplace.
Rediff’s Realtime News App now brings India as it happens to the new generation of touch screen devices and laptops powered by the Windows 8 operating system. The user interface conforms to the Metro UX style of the Windows 8 platform, thus enabling a seamless experience while browsing the app for news.
With the latest headlines and top stories visible at a glance, users now have a better sense of what is happening at that moment across 30,000 Indian and International publications. Users can simply swipe and touch their surface tablets or enjoy the desktop version of the app.
The top stories are presented in an image-rich, tiled view organized into six categories of Top News, World News, Entertainment, Business, Cricket and Sports. Choosing a category tile takes the user to the top stories in that category. The top stories are consolidated by clustering all the available news articles in that category. Selecting a story takes the user to the full article on the original news source.
Additionally, readers can share articles with their family, friends and colleagues using the Windows 8 Share charm, without leaving the application they are currently using. Windows 8 live tile notifications keep the user updated with the latest headlines that are being published, even when the app is not fired up. The app conforms to the snapped view of Windows 8 thus enabling the user to follow news while doing other things on the device.
Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd., stated, “We believe the large scale adoption of broadband on PC and mobile devices in India is imminent and we continue to focus on our vision and strategy of positioning Rediff for the anticipated explosion of growth. The development of our applications, specifically for the Realtime News service, is a deliberate step in that direction.”
To download the free Realtime News Application on Windows 8, please visit: www.rediff.com/win8-newsapp
About Rediff India:
Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.
Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company’s filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.
For further details contact:
Good Relations (India) Pvt. Ltd.
Mumbai – 400 034