With the nearing of Independence Day and the onset of the festive season in the country, the retail segment has already embarked on offering great deals and offers to their consumers. The sluggish economy and rigid competition have further worsened their situation. The retail segment has come to the fore with all the stores seeming to be in acut- throat competition with each other. Retailers seem to go the extra mile to benefit from the bustling season, and Independence Day sales will act as an impetus to bolster their growth.
Reliance Retail, the retail arm of RIL (Reliance Industries Limited) led by MukeshAmbani, has rolled out ‘Price Challenge’from August 10 to August 19 offering innumerous discounts on varied products at its store. This 10 day offer offer will be available in Reliance Fresh,Super and Mart stores during this period. As the name of the contest suggests, Reliance Retail announces that it will pay twice the difference, if someone is able to obtain a deal that is cheaper than its.
A Reliance Retail executive mentioned that theirs is the most aggressive offer in the arena with respect to the discounts they have entailed. They have been clinging to this pattern since the last two – three years across their stores. He also mentioned that their offer period lasts for the longest,compared to its counterparts.
Besides tethering with the consumers by offering them the best deals, it also wishes to gain ground by offering them easy access to their store across the country. They intend to open four to five more consumer durable stores by 12August 2012 in order to rack up, comprehending the current active market. Reliance Digital under its new campaign ‘Happiness’ has been offering huge discounts ranging from 15% to 66% on the MRP of products, to its consumers.
The retail segment was experiencing a tough time owing to inflation and sky-high prices. These offers will act as a huge relief to people who were burdened with the exorbitant prices of products.