The retail venture of Mukesh Ambani led-Reliance Industries, Reliance Retail,is looking to recruit as many people as possible.
Recruitment in Reliance Retail
Reliance is preparing to move into the e-commerce business. It is seeking to hire people for its apparel and fashion category and also establish a team for merchandise buying. Its online platform is likely to roll out during Diwali.
The organization is willing to offer double salaries to the employees of Myntra.com and Amazon.in in order to attract them. It is also focusing on the category teams that are employed in huge organizations in Bengaluru. The company is seeking for experienced category managers along with managers for product development, merchandising and sourcing. Besides, Reliance Retail also wants some senior persons that have an experience over 10 years in technology, supply chain, product management, etc.
The company has already picked up executives from Myntra in the past six months. Aditya Mukerji who was Assistant Vice-President and Head of planning at Myntra has also moved to Reliance.
Reliance Retail is hiring sub-ordinates from these companies and employing them as head of departments. Managing Director of Executive Access, Ronesh Puri, informed that earlier too Reliance had given 200% salary hikes to set up its telecom venture.
Plans of Reliance Retail
Unlike the marketplace model followed by Flipkart.com and Snapdeal.com, Reliance Retail will be adopting an inventory-led model for its business. It will make its subsidiaries, Reliance Trends and Reliance Digital, the distribution centers for its e-commerce venture. These centers will store and deliver the goods. The company is also planning to build in-store kiosks. Through these, the consumers will be able to give orders and get the products delivered, directly.
According to Times of India report, published in December, the company will soon be selling electronic devices online, too.
At present only Mumbai has the facility of e-commerce of Reliance through its portal reliancefreshdirect.com.
E-commerce is witnessing a rapid boom. It is anticipated that online retail will see a 70% increase in 2015 than its sales in 2014. As per Gartner Inc. the figure will change from $3.5 billion to $6 billion in a year.Industry estimates also suggest that more than 110,000 people are working with e-commerce at present.
Offline retailers of apparels have seen a decline in their business in the last one and half a year. Online retailers provide huge discounts, spend more on advertising and still enjoy high profits. This is what is making companies to boost their online presence. Due to the stiff competition, these companies are compelled to pool in experienced and talented people from the existing e-retailers.
Rituparna Chakraborty, Co-Founder and Senior Vice-President of TeamLease Services Pvt. Ltd. explained that the fight for talent is getting aggressive as there is limited talent present. Some employees are also handling multiple offers. However, recruitment for leadership posts is witnessing a huge challenge, she added.
Experts from the industry are predicting that e-commerce companies will see a higher attrition rate in few months. This is because the demand for skilled employees is higher than their presence.