Reliance Retail’s Reliance Trends has become one of the hottest places to shop for the latest in fashion. The Reliance Industries Limited (RIL) owned retail chain has expanded rapidly and has become a one-stop destination for clothes and accessories. Now, the Mukesh Ambani owned store has collaborated with celebrated designer Neeta Lulla to present her new designs during the recent edition of Lakme Fashion Week. Neeta Lulla’s collection has taken inspiration from carnival and tropical themes. This is also the guiding trend for Spring/Summer 2014 range of Reliance Trends. The highlight of the launch was Priyanka Chopra showcasing Lulla’s outfits on the ramp.
Reliance Trends’ new spring/summer collection is a breath of fresh air. It’s fresh, creative and lively; most importantly, the usage of fresh colours and unusual patterns set it apart from the rest. The fabrics used are top of the line and the use of botanical motifs and tribal art is an interesting touch. The season sees the hot new trends in ethnic, casual, formal, outdoor, active and party wear from around the world come together. Inventive themes like carnival, tropical, Aztec and monochrome weave their way through the collection, each adding a fresh twist.
Lull’s creations seamlessly blend elements of Indian and Western clothing styles to create a fusion that is truly remarkable. The range presents uncomplicated cuts to create easy silhouettes including paired separates. With a tropical colour palette and muted Mokaish embellishments, the designs showcased an array of elegant monochromatic ensembles with the occasional Aztec accent.
Reliance Trends with more than 150 stores across 85 cities in 21 states offers more than 100 Indian and international brands that are the best in apparel and accessories. The store stocks a wide array of exclusive designs for men, women and kids.
Reliance Trends is one of the biggest fashion and lifestyle chains in India. With over 150 stores spread across 85 cities and 21 States, the RIL owned enterprise offers over 100 brands, many of them exclusive, to Indian customers.