Mall came out with his idea when waiting at the Karni Mata temple in the state of Rajasthan. “The idea that religion must be simplified and technology was the perfect tool came in a flash,” he said. Mall was employed at Bain & Company, which he left to launch his start-up. His website also sells religious objects and scriptural books such as the Vishnu Puran and Garuda Purana.
“Religion is the most viral business in India and we are invested not just in terms of money but getting the right product out, setting pricing to service standards and connecting the dots between technology, resources and facilities that enable believers to reach out to their faith,” said Nandini Guglani, co-founder of Morpheus, which invested $10,000 in Mall’s idea.