RIL (Reliance Industries Limited), the only company to hold PAN India license for 4G connection has inked a partnership with Cisco to develop its core technology framework and has been actively gearing up for its 4G launch predicted to be by the end of the year.
Busting the earlier speculations that RIL will embrace a pricing strategy where it will cut down the prices, it has been opting for a similar pricing as Bharti’s, based on sources. However, it will set itself apart by rolling out new music and video applications. It intends to create an exclusive platform on the similar lines of iTunes and endeavors to introduce an array of services.
A skilled team at Cisco has been actively working to develop a core technological framework with the launch set to be before the end of the year. The conglomerate will also chip in a competent player for handling the network equipment framework. Companies including Huawei and ZTE are keen on bidding for the same.
MukeshAmbani led RIL with a nationwide spectrum has the license to cover 22 areas in comparison toBhartiAirtel’s8 markets. The platform for music and audio applications will comprise around 8-9 innovative services.Based on sources, RIL will resort to provision of differentiated services rather than reducing rates to have an upper hand over its competitors.
RIL was also the frontrunner in the 2G Auction in order to cater for the provision of voice services along with its data services. However, there are uncertainties over its 2G strategy whether it will involve an existing player or launch its own voice services. Its move will however act as a game changer considering the fact thatReliance –Infotelis the only PAN INDIA 4G-license holder. Winning the 2G auction will enable it to embark on a dual model – voice cum data services.