His farewell screen started yesterday when Moras Carolina spoke tearfully of his departure from the morning Good morning everyone . Tomorrow, meanwhile, will make his official farewell with flowers and traditional video already. But the decision to pull the conduction model TVN’s morning had begun to unfold for months, due to poor performance evaluation by the executive and the low rating of space.
"We assume the cost of putting a person who had no experience to be in charge of one of the most important channel, but this was not sustainable over time," explains executive sources referring to the public that the evaluation of the model was that it gave to the profile and did not have the skills necessary to lead the program. These problems are translated, they explain, for example, the errors committed during the program. One of the most memorable was the one who committed last March, on the day of the debut of Welcome, the new morning show of Channel 13. Returning from commercial, Moras said: "So, Patrick, we’re back here in the Welcome … Good Morning to All ", trying to hide the mistake. On another occasion, he spoke of "split lip" and compared to the victims of a fire with the earthquake of February 27, 2010. These instances, the review of the executive staff also gave away his limited amount of contingency issues are one of the strengths of the program.
After the death of Philip Camiroaga, last September the situation changed a little. Initially, De Moras surprised the morning in charge of space with time management and took over the program. "Carola demonstrated control over the situation, took the voice of the program and did well," within the team. However, with the passing of the weeks and the normalization of the structure of the program problematic issues arose again. "I had difficulties with the reading of newspapers, lacked tone and intent to give the reading," say the same people.
Another factor was Karen Doggenweiler. Your temporary incorporation into space, after the tragedy of Juan Fernandez, first, and replacement of de Moras for their holidays later, he completed the evaluation of the executives that she is "natural replacement" of Camiroaga in space. "He regained the playful spirit that had the program when it was Felipe," said an ombudsman of the broadcaster.
One of the issues of most concern to TVN is the decline in tuning Good morning everyone and the onslaught of Welcome to Channel 13, in a scenario increasingly competitive morning. For example, if the program averaged 9.9 points TVN tuning in August 2010, this year in that same month, the figure was 6.9. Although in September the numbers increased product of the tragedy of Juan Fernandez, to achieve 11 units in that month, in October the trend was downward again. At that point in 2010, the space gained 10 points, while this year it scored 8.1. In November, kept down nearly two points went from 9.4 to 7.1 in the same period. Everything according to data released by Time Ibope.
All these factors eventually seal the fate of De Moras, who discussed his departure directly with channel executives who make more than a month analyzing how to deal with the situation that would occur with the change. The decision to officially announce the decision as a waiver is the same strategy would be applied when Katherine was pulled Salosny room to "cool it". At that time, the channel bosses suggested he took his departure as "a voluntary resignation." The cheerleader was not willing to take that option, so I finally decided it did not refer directly to the reasons for his departure.
The official announcement of his replacement as Doggenweiler Karen, meanwhile, would be resolved today, when the host of her final answer. The set point for now, besides financial, is how to coordinate their work on Mom’s 15 , for which already began recording the stories of the new cycle.