In this month’s issue of Publisher’s Weekly I wrote a piece titled "Creating Your Viral Loop on Twitter," all about how to market your book to the social web. But the advice applies to anyone who wants to market something on Twitter, from their services to their website. From the piece: 1. Choose a Twitter […]
Telecommuting took off during the earliest months of the Covid-19 pandemic. Some companies, including biggies like Mastercard and Facebook, are allowing workers to remain at home for as long as needed. Other employers, though, want to bring employees back in-house. Their biggest concern? How to make the transition seamless and safe rather than clunky and […]
Influencer marketing is a popular trend in social media, but you may not have utilized this form of marketing with your company. If you want to expand your business, you need to increase your marketing efforts every year. The best way to add to your marketing efforts is to find influencers who can become a […]
Joining a weekend market is one of the best ways to jumpstart your business ideas. The thought itself is daunting because you don’t know what to expect and also because of the amount of work that needs to be done. Whether it’s just pursuing your passion or hobby, or you want to use it as […]
Many business owners encounter a number of challenges that they are not quite prepared for. They often start a business after discovering that they are talented at providing a service for their employer. However, they quickly discovered that marketing and financial responsibilities take up a lot of their time. When you are trying to market […]
For most of the companies, Conversation Rate Optimization (CRO) appears as “too good to be true.” But for those who are serious about growth, these are golden pearls of knowledge.