What distinguishes multibillion dollar brands like Apple and Microsoft from more mediocre companies? Aside from their tireless commitment to providing exceptional value, they also invested in creating exceptional brand images. If you want to create a solid foundation for your growing business, you need to carefully cultivate your brand.
Are you struggling to find ways to strengthen your brand? Here are some ideas to get started.
Having the right marketing literature is one of the most important elements of your brand. While many people overestimate the importance of a company logo, there are a lot of reasons that it is necessary. Other literature is also important. You need to make sure that your main marketing message is consistent and reflects the quality of your organization.
In order to achieve this, you must have high quality designs and professional grade materials. You may need to rethink the types of paper that you use for your brochures, business cards and catalogues. A high quality, creative business card from HelloPrint will ensure that you are remembered. Do some research to choose it carefully, because the quality of your marketing materials depends on it.
Focus on creating a strong company culture
Your employees are your most important brand assets. Their commitment to delivering quality service can make or break your brand.
Creating a team of competent, dependable and loyal employees hinges on your company culture. There are a number of ways to nurture your company culture.
You need to focus on making sure that your company culture is fair and transparent. Refrain from any appearance of favoritism, if at all possible.
You should also make sure that your company is free of divisive elements that can cause discord among your employees. Google is recently experiencing this, after a memo was released last summer from one of their engineers. This created us strife between Google employees with contrasting views. Over the last few months, several different groups of employees have even filed a number of class action lawsuits against the search engine provider.
It may be a good idea to avoid the policies that led to this travesty. Instead of encouraging employees to “bring their whole self to work” as Google suggests, you should adopt a company culture that encourages employees to unite over shared values instead.
You will be surprised by how much more productive employees will be in a more harmonious company culture.
Your brand image can only be strong if it is clear, concise and consistent. This means that customers need to understand it in detail, without any room for confusion.
Having an excellent product or service is not sufficient. You must also make sure customers know exactly what to expect. The following factors need to be clearly communicated to them:
- The pricing model of your products and services. The general strategy behind it should be consistent and any major pricing changes should be justified to the customers.
- The primary benefits of your products and services.
- Policies regarding refunds, complaint resolution and other issues that affect your customers.
Creating a transparent framework is essential for any business. Make sure that you get the right policies in place to communicate with them effectively.