The age of digitalization has brought some great work-enhancing benefits. One of such perks is definitely being able to seamlessly communicate with your colleagues and business associates. However, this phenomenon of uninterrupted availability also has some downsides, if not used adequately. When they spend too much time communicating on the in-house social network or with external business partners, employees often fail to meet their business goals. But how exactly can using social media for business purposes lead to greater labor productivity?
Brainstorming can be described as one of the most excruciating mental activities, regardless of the niche. When employees have to think of a new creative solution for a product or pave the way for a new branding campaign, they often run into a stone wall. If this mental block can’t be resolved during the work hours and the deadline is due soon, advise your employees to keep working via social networks from their homes. Relaxed by their cozy home ambience, they’ll have a better chance to come up with creative solutions. Therefore, using social networks and group chats should be introduced as a principle for the brainstorming sessions in your business.
Since nowadays a large number of workers worldwide work from their homes, this kind of work requires special organizational methods. In such situations, social networks can come in pretty handy. They can be super-efficient and affordable means of communication for telecommuters. In line with this, if you have remote workers, encourage them to use Google Hangouts or Facebook Messenger to lead their business discussions and conversations there. When it comes to those two options, the former seems to be a more efficient solution, since Google+ produces fewer distractions than Facebook. Nevertheless, Messenger can also be utilized for business communication in a surprisingly effective way, as described in an article brought by Fortune.com.
Specific project tools
If you run a larger business, you should limit the ways your employees use public social networks. The main problem with bigger companies and this way of communication is that such enterprises usually have a large number of employees. In such context, communication between employees via social networks can become chaotic. What’s more, it can lead to heavy misunderstandings that might consequently cause financial losses, as well.
So, what your business needs at this stage is launching an internal social network. It will function as the key communication service, ensuring that all your employees complete their assignments on time and, more importantly, perform them in accordance with your instructions. Because of that, such in-house systems have to be created in a user-friendly way, as explained in this link, so as to inspire the employees to use them all the time and enhance the entire work process.
Apart from communication, social networks can also increase your productivity in other ways. Knowing that, today, billions of people have access to public social networks, it’s vital to draw their attention to your business. However, this is not an easy task. Your moves will depend on your business goals. So, first start from determining who your products are for. What follows next is targeting those people with appropriate posts and promotional features. That way you will generate leads and inspire them to share your content on their profiles. Moreover, use biz social media tools to make sure your efforts are recognized by your targets.
All these steps should lead to growing popularity of your products in social media, resulting in higher sales. Furthermore, they will generate higher demand for your products and more work for your employees.
Social networks can be used for trivial purposes, just like any other business tool. However, you can teach your employees how to make social media communication tools and promotional features work for you. So they can boost your labor productivity and yield better business results. Therefore, entrepreneurs need to include social networks in their development plans and make great use of their ubiquitous nature.