If you are a business that caters to Spanish-speaking individuals, you have to be very calculated when trying to generate leads. While the framework is the same as trying to garner more attention from anyone, there are some intricacies that make this a bit different. Continue on if you need assistance in this arena.
In the event that you are trying to target the Spanish-speaking community and you are not fluent in the language at all, you need to work with someone who is. There is no way that you will be able to effectively target a large number of people if you cannot connect with them properly, and appropriately. Look for someone who is not only fluent in the language but who has a solid marketing background that includes lead generation.
Social media sites like Facebook are great when it comes to generating Spanish-speaking leads. Since they offer highly targeted advertising, you are able to focus on the particular audience you have in mind. The great thing about this is the fact that advertising through these channels is very cost effective and it comprises relatively high conversion rates.
You need to determine the age group of the people you are marketing to and plan accordingly. Generally, older adults who speak Spanish tend to be more traditional, which means that television, print and radio ads would be the best way to get their attention. On the other hand, those who are younger will be more receptive to newer technology and email campaigns, mobile marketing and things like this would be more appropriate.
Sometimes the people you are marketing to may be bilingual. This is why it makes sense to create campaigns that use elements of both languages. For instance, you can ask a question in English and have the answer beneath it in Spanish. This will help immensely since it means that you are speaking to them in a language you are familiar with, yet you are relating to them by using phrases that are well known to them. Appealing to bilingual audiences via bilingual means is extremely relevant.
However, try your best to avoid using stereotypes or preconceived notions when you are campaigning. This is a great way to alienate the people you are trying so hard to attract. The key is to do your research and make sure that you are not displaying anything that can be seen as culturally insensitive. For instance, a well-known taco chain used a dog with an accent to market their products, and many people found this highly offensive.
Be consistent with your marketing methods. If you are speaking to your audience in Spanish and many of your marketing materials are in this language, the rest of your online assets particular to this campaign need to match. Having English at this juncture will be problematic for those who are only fluent in Spanish. This means that they will head elsewhere to get what they need.
This may seem like a great deal of information to digest, but it will help you increase the number of leads you receive from the Spanish-speaking community. Not only will you pique their interest, but this advice will boost your conversion rate as well.