Having shaped the direction of some of the biggest names in the world of residential real estate for hundreds of companies worldwide, Steven Friedman now brings his talents, background and skill set closer to home.
Officially named this week as President of Real Living | At Home, Friedman brings more than more than 30 years of coaching, consulting and hands-on experience, plus a wealth of Washington, D.C. real estate knowledge, to this new, dynamic company that stands poised to revolutionize the way real estate firms “do business” in the 21st century.
“It’s time to throw the old rules of real estate right out the window,” Friedman says. “Homebuyers today are more connected virtually than ever before and here at Real Living, we plan to engage individuals – both our own partner associates and the home buying and selling public – by reinventing the way business is conducted.”
A frequent contributor to REAL Trends and other industry publications and Author of “I Lost My Blackberry Down the Toilet and Other Challenges of Generations in the Workplace,”
Friedman will focus much of his efforts on integrating the company’s philosophy into their new and rapidly evolving team. “Just a few short years ago, up to 86 percent of the managers in this industry failed to understand – let alone embrace – the concept of social media,” Friedman says. “Global real estate firms, virtually every one a household name, hired me to grow proactive, productive and profitable office environments, during some of the bleakest economic days our industry has ever known.”
The largest firm in the nation, as ranked by volume and transactions, engaged Friedman to coach, develop and integrate a social media strategy into their organization. “The result was a 300 percent improvement in its use and application, producing a corporate-wide shift to the point where they ultimately embraced and accepted social media as a new marketing and prospecting strategy,” Friedman says.
And now, Friedman says, together with Chief Executive Officer (and son) Darrin Friedman and Chief Operating Officer, Jason Sherman, it’s the same approach that constitutes the philosophical fabric of their vibrant new company, Real Living | At Home.
“In his role as President, Steven will direct the overall focus of our team through his leadership and guidance while helping our partner associates maximize their ability to establish highly-effective communication strategies with our clients, prospects and industry colleagues,” Darrin Friedman says. “That background will be invaluable to us as a company, both for our own growth and for the services we provide to our clientele.”
For additional information visit www.rlathome.com or visit them on Facebook at www.facebook.com/pages/Real-Living-At-Home/393533667375961.