THE SAGUIBO AND PAROY’S 5C’s
COLLABORATION MODEL OF FITS-KASC
1. Collect Data From Both Sides of the R&D Fence: the Scientists and the Farmers
As the agency sandwiched between two diverse groups, the FITS Center acts as the liaison which processes knowledge coming from scientist-researchers and makes such knowledge easily understandable and acceptable for the intended clients; the farmers and small-time entrepreneurs.
In a reciprocal fashion, the center extends to the scientists the knowledge coming from the side of the farmers-entrepreneurs – either in the form of folk knowledge or in the form of feedback which shall serve as bases for scientist-researchers to generate and/improve existing know-how.
2. Collate These Data and Come up With Relevant Information that Would be Prepared for Diffusion
The knowledge collected is filtered at the Center. Communication Planning is done to package these sets of know-how, ready for dissemination through the various communication pathways.
3. Classify These Bits of Information and Determine Which Set Goes to the Experts Goes to the Experts and Which Set Goes to the Clientele
Since there are two groups of receivers of the classified and properly put together sets of information, extra-care must be applied to package these series of know-how so that those intended for the farmers would easily be comprehended by them, while those for the scientists would stick to their technical tone.
4. Communicate the Resulting Information to the Intended Recipients: Farmers, Entrepreneurs, Local Government Leaders, Students, Policy-Makers, Researchers, Scientist-Experts
This is the actual Information-Education-Communication (IEC) Campaign segment of the overall scope of FITS operation. Communication channels and modes of communication are identified. This is done taking both the mass media approach which includes print, broadcast, support media (leaflets, brochures, billboards) or the interpersonal approach (training, workshops).
KASC maintains a MOA with Radyo ng Bayan-Tabuk (DZRK) where a regular program is heard from 10AM to 12 Noon every Saturday. The school also has a regular column at the local paper (GURU Community Paper of Tabuk).
As for the Support Media, the Center keeps on developing IEC materials like leaflets, brochures and posters.
Extension trainings of the school are targeted towards farmers, entrepreneurs, youth and women – who all become immediate FITS clients. In these meetings, knowledge is dispensed through the spoken word, aided by computer-generated presentations.
5. Create a Rural Climate That Changes The Traditional Mindset Of The Clientele About The Possibility Of Improving Their Living Condition
As a desired result, this stage sums up what the FITS Center has set itself to accomplish. It may not be attainable overnight, but as increments of knowledge trickle down to the community, the climate of rural development will eventually change.
– Conceptualized by Dr. Jovita Saguibo (FITS Manager)
and Marciano Paroy Jr. (ISS)