The Top Catchphrases for 2006 with commentary follow.
1. Stay the Course – Declared inoperative as the situation in Iraq slides into the abyss.
2. If I Did it – GLM traced nearly 10,000 news stories about O.J.’s new book within 36 hours of its announcement. The book was almost immediately withdrawn by its publisher.
3. # – ) The ‘emoticon’ way of saying ‘wasted’.
4. Airline Pulp – The Chinglish (Chinese/English Hybrid) way of describing food served aboard an airliner. We think this one is a keeper.
5. Serial Texter – Though rarely used by adults, texting has become one of the predominant methods of communication among the world’s youth, with many texting hundreds of messages a day. You can even subscribe to serialized SMS (short message service) ‘novels’.
6. Global Warming – Eliminate the political controversy and the fact remains that 10,000 years ago New York City was under 5,000 feet of ice.
7. Keeping Parents Clueless – Or KPC: The ‘instant message’ way of telling friends that while parents might be reading over their shoulders, they are nevertheless being kept uniformed.
8. Brokeback Mountain – This movie title became the center of hundreds of late night jokes. Even Dick Chaney was featured on the cover art of the New Yorker with a Brokeback theme.
9. Come and Get it Fast – McDonald’s created this Chinese phrase as a ready translation of ‘fast food’.
The Top Catchphrases for 2005 were: 1. Out of the Mainstream — Used to describe the ideology of any political opponent. 2. Bird Flu/Avian Flu — the H5N1 strain of Flu that resembles that of the 1918 Spanish Flu Pandemic where 60 million died. 3. Politically Correct — The Political Correctness Movement arose as a Global Phenomenon in 2005.