The number one quality of a diamond as a jewel is its brilliancy. For example put fifty rings of equal size in a tray, the most brilliant will always gain the most attention. The stones brilliancy attracts the eye of the buyer. Sometimes a stone will lack brilliancy due to impurity of color, imperfections, or poor cutting. Stones that lack brilliancy even if extremely valuable, will not demand much attention. On the other hand a stone that has fire and life will fascinate and demand attention.
After brilliancy comes color. The color which usually demands the highest price is a bluish white. The quality of color was long ago termed Old Mine. Right after bluish white tints, the next is the purest white. Pure white colors were coined River goods. These goods are notable for their purity of color. For some unknown reason, stones of wet diggings are superior in quality, to those of dry diggings. After these come crystals which are divided into crystals and top crystals. Many jewelers pride themselves on carrying nothing less than crystals. After crystals come silver capes, capes, and by-waters each less valuable and brilliant than the next. There are stones that are very rare and contain two or more colors, which become very apparent depending on the position of light.
Pink and violet diamonds come next in the order of rarity. Orange and canary yellow diamonds come next, and there is a growing demand for them. Fine brown colors are also gaining a surge in popularity. A fine brown stone is very hard to find, and as the demand keeps rising, so will the price.
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