Affiliate Marketing is thriving since its inception. It is one of the best medium to acquire and retain customers through digital medium. Now, the marketing strategy is endowed with technology which meets the expectations of contemporary techno-savvy customers.
A survey led by Animoto reveals that 73% of respondents are more likely to buy a product if they watch a video that explains the product utility or service benefits. People are more likely to watch video these days and even a report by ALF insights in 2016 said that 60% of marketers are looking to use video for promotional activities this year.
Banner Ads have been abundantly used for the promotional activities in display but, as the technology is being upgraded, affiliate ad networks in India are also upgrading their inventory by including publishers running such campaigns. Many advertisers are still in dilemma for the types of videos they can get made ensuring a successful campaign other than instructional videos about the product or service.
Types of Video
Entertainment is the best way to engage customers. But, here you can educate them about the usefulness of the product by creating some funny situations in which the product could have helped them to have a narrow escape. These videos would definitely help in branding of the product.
Promotional videos actually helps in customer acquisition. When you offer your customers with an enticing deal, it would surely result in high conversions and the rise in foot-traffic on the website.
An about Us Video is used to generate trust. Since, you would never trust a stranger whom you have seen first time or many times passing by. But, someday you happen to know about his native place, work place and family and the person is no more a stranger to you.
Apply same philosophy here as well. When people come to know about the story and people behind the making of the product, they would trust it.
Watching people speaking about the product in a video is n times better than reading a testimonial written by them. Your prospects would feel the emotions of your existing customers and realise the truth in the video. Knowing the number of your happy customers and watching them speaking about the product would definitely convince your prospects.
Video in display is the future of the affiliate marketing. Banner Ads today are not potential enough to grab the attention of the audience and derive desired results. Facts and figures in surveys are also indicating it. It’s high time to embrace video now.