To succeed in any commerce business can be an immensely exciting achievement. This is because:
- Every brand out there has some kind of an online presence.
- The digital space is crowded with customers, Brands, communications of various kinds and so on.
- Even a small error in your digital portfolio can cost rather heavily.
Attracting and retaining customers is one of the biggest challenges when it comes to the E-commerce space and this is why businesses turn to Adwords Ad Campaigns in order to widen their markets. Here again, it is extremely essential to create great ad campaigns so that you can differentiate your product and offering from the competition.
Start with your competition
As always, it would help to see what your competition is up to when it comes to such ad campaigns. They may be using certain Keywords that can be used to your advantage as well. Also, it may prove to be cost effective to see what your competitors are doing and re-structure the campaign to suit your requirements.
The call to action must be enticing and interesting and actionable. If you want people to click on a link then ensure that the link is not broken and it takes them to the described page. For instance, if your CTA says “Buy this product now” then clicking on the link should take the person only to the product page and not to some other product’s page or to your ‘About Us’ section and so on.
Use words smartly
The word count for the ads is pretty low so do not use this opportunity to show off your vocabulary. Instead get straight to the point. For instance, your headline should be created with the end goal in sight from the visitor’s point of view. For instance, instead of saying “Dealing with a slow phone charger?” say “Charge your phone quickly”. It allows the visitor to note that a solution to his or her problems lies in clicking the link that follows.
Spend time on the content
Even in a small space such as the Adwords ad campaign, content is extremely important so create your message:
- By keeping your target customer in mind.
- With veracity – there is absolutely no need to be inaccurate in your advertisements.
- With a few keywords thrown in so that your advertisements get the proper mileage.
You may also like to keep in mind that people often search for products with key phrases rather than words so incorporating the same in your ad campaign is a good idea as well.
It is good to include your destination and display URLs in your advertisement. This will allow people to come to the correct landing pages every single time. The display URL is important because it gives people a way of remembering you even if they do not find you through an advertisement.
Finally, flesh out your campaigns with the numbers that you can offer – a value of the reduction in price or a certain percentage as discount and so on.