It may not be an overstatement if someone tells you that we are living in a world in which apps rule our life. Not just for chatting and gaming, but from monitoring our health to learning and doing flight booking, we use apps in our day to day life. That is why businesses are also interested in building their very own apps to ensure a steady long‑term growth in the changing marketplace.
As per the opinion of digital marketing specialists, there is every possibility that the search market also will be covered by apps. In such a scenario, SEO strategies which are now more website-centric will be largely changing to app-centric with a unique set of strategies and requirements to follow.
In terms of search visibility, it is expected that by the year 2017, apps will capture the internet marketing world. There are a few steps already initiated in this regard as we can note:
- Google now offers a system as “app indexing” which allows apps also to be listed on SERPs. For this, the developers need to follow some protocols to get your app indexed in search engine results.
- App streaming is another such latest development, in which the users can stream apps from the search engines itself without downloading it to their devices.
- Another feature is of “app deep linking”, which allows developers to link users directly to a specific relevant page of your app based on their search.
All these pointers underline the fact that apps have now become more important in digital marketing and search engine optimization. As per top experts in SEO, here are 5 SEO changes you can very much expect in year 2017.
- Shift from traditional website
The augmentation of apps will make people decline traditional websites. They would like to interact with apps rather than the troublesome task of scrolling through a website.
- Enjoying more interactive experience
It is another advantage which brings people closer to apps when compared to websites. They can utilize apps more in their daily life as and when they like. App development is a fast changing platform, in which developers are trying to make the apps more interactive as these can prove to be one-stop platforms for the users to do everything.
- It will be a mandate
The growing popularity of apps will make businesses bound to making apps for their clients and stakeholders. More or less, this will surely become a key criterion in terms of staying ahead and winning the competition.
- Digital assistants
Studies show that the smartphone users now take help of digital voice assistants such as Siri (iOS) and Cortana (Windows OS) when conducting searches. So, the SEO and online promotions will have to be specific about this instead of relying on the traditional search engine concepts.
- Going hybrid
In 2017, we may expect a balanced hybrid between the traditional websites and apps to ensure the best features offered to all sorts of users. However, in the long run, you can see apps surpassing usage of websites. So, you will need to keep on revising your marketing strategies to cope up with it.
The experts are still waiting to see how the revolutionary change is going to reflect in the real online marketing scenario to come up with the most adequate strategies to play it cool.